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Beware of ‘ghost' magazines
NEWSWATCH: beware of ‘ghost' magazines, reports The Media Online, which also reports on a recent PricewaterhouseCoopers media report that indicates, amongst others, that as their access to broadband grows, so consumers are taking greater control of what they read, see and hear.
For more:
- The Media Online: 'Ghost' mag publishers on the rise... and unsuspecting media planners and others had better beware.
- The Media Online: PricewaterhouseCoopers: Media growth by 2013... The new report points to consumers increasingly taking charge of what they want to listen to, watch and read.
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