Coinciding with its 15-year anniversary, the Media Monitoring Project rebranded last week to become Media Monitoring Africa and relaunched its website. The name change represents a realignment of its corporate identity to be more in line with the work it does.
The organisation has been working in different countries in Africa since 1995. Along with the rebranding, the new website www.mediamonitoringafrica.org is designed to be more interactive and to encourage greater civil society engagement with media.
One of the most popular sections on the website has always been its research reports, used by media academics and students alike. Those, together with analysis pieces on media issues, will still be available. However, the website will also have special features:
- What is your media personality? Find out whether you are more like Mugabe or Mandela, are you a i-dotter and t-crosser, or more slap-dash in the new quiz;
- A new blog on media issues and human rights by the director, William Bird;
- A mechanism to complain to or compliment media right, online and get results;
- Ability to listen to podcasts and subscribe to more;
- Participate in campaigns against coverage;
- Guides and tools for both media practitioners to encourage human rights-compliant coverage; and,
- Guides and tools for civil society in engaging with and attempting to improve media coverage.