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Springboks media coverage at the RWC 2023
The Springboks made history when they lifted the Webb Ellis Cup this past weekend and Meltwater, a global leader in media, social and consumer intelligence, used media monitoring and social listening to analyse the data, conversations, sentiment and trends surrounding this momentous event.
The Springboks had 203k mentions across news and socials over the duration of the Rugby World Cup, with a reach of 3.17B on Twitter. The sentiment across social channels was overwhelmingly positive which illustrates that we really are #StrongerTogether. You can find more insights below:
If you would like to find out more about how Meltwater can help you track trending topics, mentions, sentiment and engagement around an event, contact us here.
About Katherine McInnes
Katherine McInnes is head of marketing, Africa at Meltwater.Stay on top of billions of online conversations, extract relevant insights, and use them to strategically drive brand perception.
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