But with unique opportunities come unique challenges. So, the first step is finding the right partner with unrivalled knowledge of the media landscape.
"Of course, successful campaigns tailor their messaging," Knocker continues, "But remember, it’s also about the channels you choose." The medium is just as important as the message.
Often, people are also unsure whether the media rates they’re offered are fair. "Nothing beats research and on-the-ground knowledge, which is why at Marnox Media, we’re always travelling across Africa."
Although Marnox Media has worked with over 1000 media owners over the past 20 years from television, radio, newspapers, online and many outdoor sites across Africa, it always comes down to relationships and experience.
"It’s about being dependable and relying on the long-standing relationships we’ve established," Knocker elaborates. "This is a fast-moving industry, so we need to have a quick turnaround time."
"If this is unchartered territory for your brand, there’s no need to fly blind," Knocker concludes.