The international awards scheme aims to acknowledge innovative communications planning, which has made a positive impact on business results.
Senior executives – from ABN Amro, Unilever and Qatar Airways – as well as global agency leaders in partnerships and strategic roles – from Jack Morton, MediaCom and the7stars – will be joining the lineup for the effective use of partnerships and sponsorship category. The jury is tasked with searching for the entries that best show how collaborations with third-parties, including native advertising and sponsorships, have helped brands meet business goals.
They will examine the insight, strategy and analytics that power effective media investment.
The judging panel of 12 industry experts will be chaired by Unilever's Carrie Timms, vice president of global media, categories and partnerships. Timms is responsible for global communications planning with regard to Unilever's media investment, leads relationships with key partners such as Google and Facebook and drives strategic thinking in areas such as data and search.
Outlining her expectations for this category, Timms said: "The Warc Media Awards recognise the essential role of robust communications channel planning in delivering effective and efficient campaigns, particularly in this era of multiple-choice and fragmentation; and as such aim to inspire generations of practitioners to come."
The fourth Warc Media Awards are free to enter. Papers submitted as effectiveness case studies are welcomed from any territory and are discipline-neutral and channel-agnostic.
The closing date for entries is 19 September 2019. More details may be found here.