The diverse programme will bring together 15+ executives from the world’s leading news media companies to focus on accelerating digital while preserving the best in print. Association executives say the sessions will focus on revenue diversification, developing digital capabilities, culture change and innovation, reinventing advertising, paid content, the new multi-media brand, and more.
This is an opportunity to connect the changes happening in African media markets to similar experiences in the UK, Australia, Germany, India, US, Norway, Canada, Colombia, South Korea, Sweden and Poland. This intimate, hands-on conference looks at how the industry can best implement a digital mindset, while sustaining print.
In addition to the programme, international speakers will be available to summit participants on a one-on-one basis to go deeper into experiences and help relate those experiences to the challenges facing local companies.
For more information, go to www.inma.org/capetown.