According to the radio station, Afrikaans music has literally exploded in the last decade, with hundreds of extremely talented musicians emerging every year.
“We love our Afrikaans listeners and we thought this would be a great way to give them what they want,” says RAW presenter Jeremy Mansfield. “This is the first time 94.7 Highveld Stereo will be hosting an Afrikaans music concert. The talent that is going to be showcased is truly amazing and the team is very excited to be hosting this event!”
94.7 commands a huge following among Afrikaans-speaking listeners – almost a third of its audience speak Afrikaans as a first language.
Over the past two years Rapport has become more involved with the Afrikaans music scene, with more than 250 000 copies of its four ‘Sing Jou Taal' CDs and two DVDs already sold. The newspaper also claims that nearly 40% of its Gauteng readers choose to listen to 94.7. Therefore a partnership on RAW Rocks was a logical move for Rapport.
“We are very excited and are looking forward to being a part of one of the most memorable music events of the year,” says Lani van Staden, Rapport brand manager. “Rapport is currently experiencing growth in readership, and we would like to give something back to our readers. They are passionate about their Afrikaans music and the rock angle will also be popular among younger readers.”
94.7 station manager Ravi Naidoo adds that while the main objective of the concert will be to have fun, a portion of the proceeds from ticket sales will go to the Tapologo Aids Hospice in the North West Province and Abraham Kriel Kinderhuis in Johannesburg.
