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Survey says CNN is Africa's biggest international media brand

8 Aug 2016

The Ipsos Affluent Survey Africa, out late last week, places CNN as the biggest international media brand amongst affluent audiences across Africa.

Source: Ipsos Affluent Survey Africa 2016, cross-platform monthly reach

The independent research study shows that CNN reaches 60% of Africa’s elite population every month via TV or digital platforms, more than any other international media brand. CNN outranks all news competitors – 27% ahead of the BBC, 54% ahead of Al Jazeera English, 68% ahead of Sky News and 159% ahead of Euronews. It is ahead of all news competitors in every daily, weekly and monthly metric.

CNN is also #1 international news brand in monthly cross-platform reach amongst core audience segments of frequent international business travellers (74% reach across Africa), influential opinion leaders (74%), high income earners (72%), luxury consumers (62%), business decision makers (61%) and c-suites (57%), again ahead of all other international news competitors.

Source: Ipsos Affluent Survey Africa 2016, cross-platform monthly reach

The Affluent Survey Africa is conducted in Cameroon, Ghana, Kenya, Morocco, Nigeria, South Africa and Uganda. With a sample of 2 561, it covers a universe of 3.5 million affluent Africans.