Each year brandhouse calls on journalists to use their influence to promote responsible drinking amongst the South African public by publishing media pieces covering responsible drinking and issues related to it, such as alcohol abuse, drink driving, underage drinking, foetal alcohol syndrome, binge drinking and alcohol related violence etc. Bloggers, Community media, Campus media, Online Media, Newspaper, Magazine, and Broadcast category media pieces are eligible to enter the annual brandhouse RDMAs.
Best Newspaper
Best Online Media
"Thanks to this year's outstanding judging panel, made up of Don Daniel Makatile, Craig Doonan, Kerry Cullinan and Joanne Botha - our judges represented a wide skill set and provided the awards with a completely holistic judging approach," says Jeff Milliken, MD at brandhouse.
It is the first awards initiative of its kind in the country and recognises journalistic efforts in supporting, promoting and contributing to the responsible drinking agenda and ultimately helping change consumer behaviour.