Through improvisation Todd encourages people to take the time to notice what's happening around them while also making them laugh, without humiliation or embarrassment. He says the pranks "bring excitement to otherwise unexciting locales and give strangers a story they can tell for the rest of their lives."
He is the author of Causing a Scene, published by Harper Collins in 2009, has hosted 150 million online views of Improv Everywhere's online videos and considers the current democratisation of media as one of the most exciting things happening in the creative world: "To be seen and loved by millions no longer requires a green light from someone in a corner office."
According to the Design Indaba organisers, "If you are interested in taking part in the chaos and humour of Charlie Todd, go to Mp3 Experiment Cape Town on facebook and get ready for moments of insanity you won't soon forget."
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