Clover has commissioned an upcoming local artist to create the artwork for their 2004 annual report and corporate stationery. Lucas Mahome from Garankuwa was recommended to Clover by their design company Cycad Communications, who also worked in tandem with Lucas on the project.
Lucas has created a distinctly African look and feel for Clover's annual report, his artwork depicting colourful, uplifting scenes with people consuming Clover's wide range of products. The Clover corporate colours feature strongly throughout. The annual report is presented in a wire frame, further expanding the African theme. The frames were created by a Cape Town company, African Home, that empowers local crafts people.
Clover's employment of local talent and their unusual approach to a document that is generally serious and functional, reflects the 105 year old company's modern approach to business and the fact that Clover is a Proudly South African company through and through.
Mahome was 'discovered' by the Goodman Gallery in Johannesburg, when he approached them to sell his paintings. The gallery was so impressed with his talent that they gave him a scholarship to attend the Johannesburg Art Foundation. The Goodman Gallery was also the first to purchase Mahome's work once he had graduated from the Foundation.
To date, Mohame has sold over 100 paintings, but he is also a talented textile designer and sculptor. His murals adorn the Brooklyn College and the Agisanang Primary School in Garakuwa. Clover has been his biggest project to date and will expose his talent for the first time to a wider audience - Clover's clients, suppliers, directors and the general public.
