North VCA designs Southern Guild's new-look logo, website

The new brand system was created by North VCA, a design consultancy with offices in Cape Town and Amsterdam. It was born out of a simple evolution of Southern Guild’s previous trademark based on the formation of stars, visible only in the Southern Hemisphere, called the Crux Constellation or Southern Cross.

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The updated branding has been implemented across the gallery’s digital, print and physical platforms. A key feature of the new brand system is a more visually engaging website containing a full inventory of artists’ works, searchable by category.

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It’s official! Southern Guild has launched a new website and brand identity. Created by design consultancy @northvca, the new branding system looks to the Southern skies for inspiration. It was born out of a simple evolution of Southern Guild’s previous logo based on the formation of stars – visible only in the Southern Hemisphere – called the Crux Constellation or Southern Cross. Click on the link in our profile to see our new website, which includes a full inventory of artists’ works, searchable by category. #southernguild #africandesign #collectibledesign #limitededitiondesign #southafricandesign #rebrand #southerncross #cruxconstellation #globalsouth

A post shared by Southern Guild (@southernguildgallery) on Aug 28, 2019 at 3:13am PDT

The creative direction of the Southern Guild rebrand began by isolating the original mark within the logo, emphasising its boldness as a stand-alone graphic element.