“The 67 Logos Designathon is one of my favourite projects! For Mandela Day, 67 designers come together to design 67 logos for 67 small businesses. It pulls together the creative industry to design for change. At least 70% of South African small businesses fail within the first three years of business. This shows how difficult it is for a small business to stand out and make an impact on the South African market.
If we drive SMEs and ensure their success, it will help boost the South African economy and boost young entrepreneurs to do more and be more. Many small businesses can’t afford a professionally-designed logo. We believe that a logo will give them the necessary boost of confidence and a chance to stand out,” says Lesley Waterkeyn, Group CEO at CWDi.
Phumzile Mthembu, owner of Ingcweti, says that she feels empowered and encouraged to be part of this amazing initiative.
“Entrepreneurship is a lonely journey but having designers dedicate their time to design logos that will help us elevate our businesses shows that we are not alone. For me, this means growth and higher levels for my business. I am motivated an excited as I can now present my businesses to other organisations and present myself professionally,” she says.
And that's a wrap! Thank you to everyone who has been a part of this one. Until next year... remember, driving change is more than a day, we want to encourage businesses, entrepreneurs and designers to continue to find ways to pay it forward. #mandeladay #67logos #designforchange pic.twitter.com/NZ1sC3Wsy9
— CWDi (@CWDi_ZA) July 18, 2019
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