Michael Di Terlizzi, Account Director at FCB Johannesburg, says: "The car's positioning as vehicle of choice for dynamic, upwardly mobile yet fun-loving South Africans clearly is spot-on.
"We intended the campaign to communicate the brand positioning in the way consumers have come to expect from Toyota - with warmth, humour and charm. It's most gratifying that our strategy is not only working but also contributing to the most outstanding vehicle launch in SA motoring history."
