Effective 1 March 2006, TEQUILA\ will be responsible for the through-the-line communications of the lucrative Tsogo Sun Gaming account. TEQUILA\, which is TBWA\South Africa's through the line communications agency, has been appointed to handle Club Festival for the group, as well as their primary property, Montecasino. This will include developing communication for these portfolios, with specific focus on print, radio, outdoor, promotional activity, direct marketing, and design.
"We are extremely excited to have won this account," comments Val Bourdos - managing director of TEQUILA\, "especially considering that we pitched against Lowe Bull and King James, two other reputable agencies in the industry."
