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    Imperial and Kulula tie another five-year knot

    Imperial Car Rental and have 'tied the knot' for a further five years, continuing their successful fly-and-drive package. They initially merged the services in 2001 and the new product became so successful that the move prompted other players to follow suit.

    Kulula's MD Gidon Novick said a huge part of the airline's growth was being able to offer a one stop shop. "Currently about 15 % of our customers take up the offer of a rental car in addition to booking a flight and we predict huge growth in this area." operates on twelve routes and has just flown its four millionth passenger, while the fly and drive deal has taken Imperial, traditionally strong in the corporate market, into the leisure market.

    "In the early days when low-cost airlines were first introduced to the SA market, we were confident that this new concept would take off and this prompted us to enter into a partnership that has far exceeded our expectations," said Imperial MD Dawn Jones.

    According to Novick, "The affordable and competitive rate that Imperial offers our customers is only one aspect of the partnership success - it is also the proactive, flexible and dynamic energy that creates an incredible chemistry between our two companies. If it was a marriage in the true sense of the word, it would last forever."

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