![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
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Hilux heroine takes on Dakar Rally
The new Hilux advert, featuring the suburban miss who takes on a tougher personality when she uses her husband's Hilux to go shopping, has taken on a tougher role, as she takes it up a notch in the new TVC from Draftfcb Johannesburg.
Bumping into Toyota's Dakar rally driver, Giniel De Villiers, she decides to drive the even more rugged Dakar Rally Hilux home where she - once again - dispatches her husband to the kitchen to make her a sandwich.
Highlighting the brand's participation in the 2013 Dakar Rally, the TVC can be viewed here:
Draftfcb Johannesburg sister company, Hellocomputer, has put together a website for fans to follow the Toyota team's progress: www.dakar.toyota.co.za.
