Each taxi is bar-coded and entered into a database at GMR's Head Office. National maintenance teams regularly assess the taxis, identifying them by their barcodes, with the use of the hand-held scanning device.
The teams are required to enter answers to the prompts about the vehicle, which appear on the screen. The information, which contains mileage, condition of the vehicle, graphics, and routes, is forwarded to Head Office where it is packaged with photographic evidence and status reports ready for delivery to clients.
This system brings the campaign to the clients' desk, giving them an overview and allowing them to keep track of their campaign. It provides them with a sense of comfort and confidence usually only found in print and electronic media.
