Wetpaint launches Augmented Reality ads for Snapdragon

Boutique advertising agency Wetpaint Advertising has launched a wide-reaching brand awareness campaign to promote telecommunications technology giant Qualcomm's Snapdragon mobile processor chip. A unique feature of this campaign is the utilisation of Augmented Reality software functionality, which has been incorporated into the campaign's print media component. This marks an historic milestone in South African advertising history, as Wetpaint Advertising is one of the first agencies to incorporate this newly launched technology into print advertising. Qualcomm Snapdragon print adverts embedded with the Augmented Reality functionality have been issued in the latest editions of South Africa's most notable technology lifestyle magazine publications, including Tech Smart, Popular Mechanics, Stuff Magazine and Magg Magazine.