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M&C Saatchi Abel Cape Town wins MWeb account
M&C Saatchi Abel Cape Town has been appointed to handle the above-the-line account for MWeb, under the creative guidance of Mark Winkler and Sonja Fahn, following a pitch process amongst Cape Town's top-based agencies. The appointment takes effect immediately.
The appointment adds to the communication solutions currently delivered by M&C Saatchi Abel to MWeb which include PR, CRM and retail.
"Clarity and simplicity"
"MWeb is one of those iconic South African brands and we look forward to partnering with it in achieving its ambitions, at both a brand and business level," says Robert Grace, managing partner strategy at M&C Saatchi Abel.
Carolyn Holgate, GM of MWeb Connect, adds, "The agency's clarity and simplicity in thinking is completely aligned with our strategy and coupled with its excellent creative, made it an ideal above-the-line partner for the company."
The agency has also recently won the majority of the Nedbank Group's below-the-line business.
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