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Advertising News South Africa

Designing a Black strategy

Design industry stalwart Veejay Archary has launched BLACK, a brand strategy and design consultancy. The 100% black-owned agency will be managed by Archary and will provide clients with expertise in all areas of branding, brand strategy and brand design.

Archary began his career at Ogilvy and Mather before joining HerdBuoys as a founding member in 1991 where he spent 14 years as a director of HerdBuoys Design.

Archary says: "We are fortunate to host some really exceptional talent and industry expertise within BLACK and through this combination we are certain to provide a powerful brand development offering that allows our clients to optimise their brand investments within Africa and beyond."

Current BLACK clients include South African Airways, African Merchant Bank, Shoe World, The North West Department of Education, The Department of Provincial and Local Government, Vistula and National Museums of South Africa.

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