| Jury | Award | Status | Category | Entrant | Title | Client |
|---|---|---|---|---|---|---|
| Music Videos | Yellow Pencil | Music Videos | harry and co | Zef Side | Die Antwoord | Zef side |
In the Student Awards, Red & Yellow School (@Logic_and_Magic) students Yannick Pian, Tanya De Jongh and Martin Magner received their Second in the Graphics - Open Graphic for the brief "Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process" by sponsor GraphicsArjowiggins Creative Papers.
Predictably, Wieden+Kennedy Portland cleaned up with the Old Spice "The Man Your Man Could Smell Like" campaign with two Black and three Yellow Pencils.
For all the winners:
Creative ranking system
The Pencil Rankings has been developed between the two non-profit organisations to reflect a joint declaration of creative ideals and standards for the advertising, design, interactive and communications industries at large. The rankings are supposed to enable agencies and clients to gauge their creative standing in the world.
The Pencil Rankings are simply based entirely on how creative work has performed in what the two organisations claim are the two most highly-regarded, rigorously-judged, not-for-profit shows in the world.
So, looking at the top 20, how did South Africa do in 2010 (Bizcommunity is currently waiting for the 2011 results to be updated with last night's D&AD results)?
2010 Pencil Rankings South Africa
Not unexpectedly, South Africa doesn't feature in Agency/Interactive.
2010 Agency: regional filter South Africa
| Rank | Agency | Total Points |
|---|---|---|
| 1 | TBWA\Hunt\Lascaris Johannesburg | 263 |
| 2 | Y&R South Africa | 41 |
| 3 | Net#work BBDO Johannesburg | 22 |
| 4 | Draftfcb Johannesburg | 21 |
| 5 | Net#work BBDO Cape Town | 17 |
| 5 | The Jupiter Drawing Room South Africa | 17 |
| 7 | Metropolitan Republic | 8 |
| 8 | FoxP2 | 6 |
| 9 | DDB South Africa | 4 |
| 9 | Ogilvy Cape Town | 4 |
| 11 | Grey South Africa | 2 |
| 11 | Ireland Davenport | 2 |
| 11 | It's a Go Communications | 2 |
| 11 | JWT Cape Town | 2 |
| 11 | King James | 2 |
| 11 | Lowe Bull | 2 |
| 11 | Ogilvy Johannesburg | 2 |
| 11 | The Jupiter Drawing Room South Africa | 2 |
| 11 | whatwewant Branded Entertainment | 2 |
2010 Advertising agency: regional filter South Africa
| Rank | Agency | Total Points |
|---|---|---|
| 1 | TBWA\Hunt\Lascaris Johannesburg | 161 |
| 2 | Y&R South Africa | 39 |
| 3 | Net#work BBDO Johannesburg | 22 |
| 4 | Draftfcb Johannesburg | 21 |
| 5 | Metropolitan Republic | 8 |
| 6 | DDB South Africa | 4 |
| 6 | FoxP2 | 4 |
| 6 | Ogilvy Cape Town | 4 |
| 9 | JWT Cape Town | 2 |
| 9 | Lowe Bull | 2 |
| 9 | Net#work BBDO Cape Town | 2 |
| 9 | Ogilvy Johannesburg | 2 |
| 9 | The Jupiter Drawing Room South Africa | 2 |
| 9 | whatwewant Branded Entertainment | 2 |
2010 Design agency: regional filter South Africa
| Rank | Agency | Total Points |
|---|---|---|
| 1 | TBWA\Hunt\Lascaris Johannesburg | 102 |
| 2 | The Jupiter Drawing Room South Africa | 17 |
| 3 | Net#work BBDO Cape Town | 15 |
| 4 | FoxP2 | 2 |
| 4 | Grey South Africa | 2 |
| 4 | Ireland Davenport | 2 |
| 4 | It's a Go Communications | 2 |
| 4 | King James | 2 |
| 4 | Y&R South Africa | 2 |
Methodology
As explained by the two organisations, "There's no black box, complex criteria, or mystery in our method - just a simple league table that shows you where your agency or brand stands based on performance in the two most highly-regarded, rigorously-judged, not-for-profit awards shows in the world. If your work, your agency or your brand does well here, it really means something.
How it's done:
Work eligible for entry to D&AD and The One Club must have been commercially released between 1 January and 31 December of the previous year.
![[Cannes Lions 2013] SA's latest winning work](https://biz-file.com/c/1306/136751-300x156.jpg?1)
