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At a glance: SA shortlists for three intl ad festivals
For your ease of reference, Bizcommunity.com has put together the shortlists of South African finalists for three major international advertising competitions: next week's One Show Festival (which includes One Show, One Show Design and One Show Interactive) in New York City, the Clio Awards in New York City on 19 May 2011, and the D&AD Awards (Professional and Student) in London on 16 June. May the force be with us!
2011 One Show finalists - South African shortlist
| Category | Client | Entry title | Agency |
|---|---|---|---|
| 01A: Newspaper: Full Page or Spread - Single | Avis | Reunion | Ireland/Davenport, Johannesburg |
| 01A: Newspaper: Full Page or Spread - Single | Volkswagen | Sell Your Car | Ogilvy, Cape Town |
| 01B: Newspaper: Full Page or Spread - Campaign | Master Lock | Puzzles | FoxP2, Cape Town |
| 06F: Self-promotion | The Jupiter Drawing Room Cape Town | Work - We Think Everything Through | The Jupiter Drawing Room South Africa |
| 06F: Self-promotion | The Jupiter Drawing Room Cape Town | Lunch -We Think Everything Through | The Jupiter Drawing Room South Africa |
| 07E: Public Service: Collateral (Brochures and Direct Mail) - Single | The War Museum | Tape Measure | Ireland/Davenport, Johannesburg |
| 07I: Public Service: Television - Single | Topsy Foundation | Selinah | Ogilvy, Johannesburg |
| 07J: Public Service: Television - Campaign | Apartheid Museum | A History Forgotten Is A Future Lost | TBWA\Hunt\Lascaris - Johannesburg | 08A: Radio - Single | Kia Motors | Rebecca Dawson | Singh&Sons, Cape Town |
| 08A: Radio - Single | Netsurit | Fantasy Quest | TBWA\Hunt\Lascaris - Johannesburg |
| 08A: Radio - Single | Independent Newspapers, Cape Times | Economic Crunch 1 | Tenille Abrahams, Cape Town |
| 08B: Radio - Campaign | Estoril Books | Do not picture... | DDB South Africa, Johannesburg |
| 08B: Radio - Campaign | Everlast South Africa | Coach | JWT, Johannesburg |
| 08B: Radio - Campaign | Galderma - Benzac | Teenage Minds | Net#work BBDO, Johannesburg |
| 08B: Radio - Campaign | Pyotts Mini Cheddar | A Little Bit of Cheese | Ogilvy, Johannesburg |
| 09A: Television: Over :30 - Single | First for women | So Backwards | Bouffant Films, Johannesburg |
| 09A: Television: Over :30 - Single | Tetrapak | Lightning | Velocity Films, Johannesburg |
| 09H: Television: Under $80K Budget - Single | Exclusive Books | E Mail for Dummies Chain Mail | Ogilvy, Johannesburg |
| 12A: Non-Broadcast - Single | POWA | Neighbours | Ogilvy Johannesburg |
| 14A: Integrated Branding Campaign | Comair | The Campaign for the "You Know What" | King James, Cape Town |
2011 One Show Interactive finalists - South African shortlist
| Category | Client | Entry title | Agency |
|---|---|---|---|
| 03F: Environmental / Experiential - Single | Volkswagen | Goodbye Citi | Ogilvy, Cape Town |
2011 One Show Design finalists - South African shortlist
| Category | Client | Entry title | Agency |
|---|---|---|---|
| 01B: Booklet/Brochure | Interactive Africa | Design Indaba Superstars Portfolio | The Jupiter Drawing Room South Africa, Cape Town |
| 02B: Corporate Identity - Campaign | Comair | SLOW Lounge | Grid Worldwide Branding and Design, Johannesburg |
| 02B: Corporate Identity - Campaign | Interactive Africa | The Creative Playing Field | The Jupiter Drawing Room South Africa, Cape Town |
| 06A: Spatial Design: Indoor Spaces | Comair | SLOW Lounge | Grid Worldwide Branding and Design, Johannesburg |
| 07A: Outdoor - Single | FOX International Channels and Top TV | The Walking Dead Cab | Ireland/Davenport, Cape Town |
| 09A: Direct Mail - Single | DraftFCB Cape Town | DraftFCB Design Portfolio | DraftFCB, Cape Town |
| 09A: Direct Mail - Single | The War Museum | Delville Wood Dice | Ireland/Davenport, Johannesburg |
| 09A: Direct Mail - Single | The War Museum | Tape Measure | Ireland/Davenport, Johannesburg |
| 09A: Direct Mail - Single | Rock4AIDS | Spark Hope Matchbook | Joe Public, Rivonia |
| 11B: Public Service: Outdoor and Posters - Campaign | UNICEF | Scary Nights | Y&R South Africa |
2011 Clio finalists - South African shortlist
| Shortlist | Category | Product/Service | Title | Agency |
|---|---|---|---|---|
| Design | Calendar | Clover | Clover Cooking Calendar 2010 | Joe Public, Fourways |
| Design | Environmental | International Organisation for Migration: Counter Human Trafficking | A Campaign Designed To Drop Sales: Alexandra Township, Hillbrow, School | TBWA\Hunt\Lascaris, Johannesburg |
| Direct Mail | Other | Child Abuse Action Group | Real Monster Mask | Owenkessel, Fourways |
| Direct Mail | Other | Trellidor Home Security Barriers | Window | Draftfcb Durban |
| Direct Mail | Other | XBox | Need for Speed? | Y&R South Africa |
| Integrated | Integrated Campaign | kulula.com Airlines | The Campaign for the "You Know What" | King James, Cape Town |
| Single Entries | ||||
| Photography | The Patisserie | Girls | McCann Erickson, Johannesburg | |
| Photography | The Patisserie | Boys | McCann Erickson, Johannesburg | |
| Product/Service | MWEB Spam Filter | Spam Filter | FoxP2, Cape Town | |
| Campaigns | ||||
| Product/Service | HTH | Don't give up | DDB South Africa | |
| Product/Service | Lexus | Handbags | Draftfcb Johannesburg | |
| Product/Service | Masterlock | Puzzles | FoxP2, Cape Town | |
| Product/Service | National Geographic Kids Magazine | Joke of The Universe | FoxP2, Cape Town | |
| Product/Service | Vodacom | Night Creatures | Draftfcb Johannesburg | |
| Product/Service | Volkswagen | Free-thinkers wanted | Ogilvy Cape Town | |
| Product/Service | Volkswagen Crafter | For any business | Ogilvy Cape Town | |
| Public Service | UNICEF | Scary Nights | Y&R South Africa | |
| Single Entries | ||||
| Radio | Product/Service | Netsurit | Fantasy Quest | TBWA\Hunt\Lascaris-Johannesburg |
| Campaigns | ||||
| Radio | Product/Service | Halls | Free Your Voice | Ogilvy Cape Town |
| Radio | Product/Service | Kia Motors | Park Assist | Singh & Sons |
| Radio | Product/Service | Netsurit | Masters Of The Universe | TBWA\Hunt\Lascaris-Johannesburg |
| Radio | Product/Service | Virgin Atlantic Airways | VIP | Y&R South Africa |
| Single Entries | ||||
| Film | Music-Licenced | 8.ta Mobile Network | Emoticon Boy | McCann Erickson, Johannesburg |
| Single Entries | ||||
| Out Of Home | Ambient | Brandhouse Drive Dry | Evidence Bags | FoxP2, Cape Town |
| Out Of Home | Billboard | Endangered Wildlife Trust | Map | Grey South Africa |
| Campaigns | ||||
| Out Of Home | Ambient | International Organisation for Migration: Counter Human Trafficking | Counter Human Trafficking A Campaign Designed To Drop Sales | TBWA\Hunt\Lascaris, Johannesburg |
| Out Of Home | Poster | Masterlock | Puzzles | FoxP2, Cape Town |
2011 D&AD Professional finalists - South African shortlist
| Jury | Award Status | Category | Entrant | Title | Client | Brand |
|---|---|---|---|---|---|---|
| Direct | In Book | Art Direction for Direct | TBWA\Hunt\Lascaris Johannesburg | City Lodge 25th Anniversary VHS | City Lodge | City Lodge |
| Direct | In Book | Direct Response/Ambient | Y&R Johannesburg | Need for Speed? | XBox | XBox 360 |
| Film Advertising Crafts | In Book | Cinematography for Film Advertising | Net#work BBDO (Pty) Ltd. | Fish | Nedbank | Capital |
| Graphic Design | In Book | Greeting Cards & Invitations | TBWA\Hunt\Lascaris Johannesburg | City Lodge 25th Anniversary VHS | City Lodge | City Lodge |
| Graphic Design | In Book | Posters (Graphic Design) | The Jupiter Drawing Room South Africa | No.58 / No.36 | Hyundai South Africa | I30 |
| Magazine & Newspaper Design | In Book | Magazine Front Covers | The Jupiter Drawing Room South Africa | Design Indaba Superstars Cover | Design Indaba 13 | Interactive Africa |
| Music Videos | Nomination | Music Videos | harry and co | Zef Side | Die Antwoord | Zef side |
| Outdoor Advertising | In Book | Ambient | Ogilvy Johannesburg | Peepholes | Exclusive Books | Exclusive Books |
| Outdoor Advertising | Nomination | Ambient | TBWA\Hunt\Lascaris Johannesburg | A Campaign Designed to Drop Sales | Counter Human Trafficking | International Organisation for Migration |
| Photography | In Book | Photography for Press & Poster Advertising | TBWA\Hunt\Lascaris Johannesburg | Bottle Top / Golf Ball | The Endangered Wildlife Trust (EWT) | The Endangered Wildlife Trust (EWT) |
| Photography | In Book | Photography for Press & Poster Advertising | TBWA\Hunt\Lascaris Johannesburg | Lighter / Rope | The Endangered Wildlife Trust (EWT) | The Endangered Wildlife Trust (EWT) |
| Press Advertising | In Book | Press Advertising Campaigns | Ogilvy Cape Town (Pty) Ltd | Dyer Island Conservation Trust / Mveledzo Community Organisation / Harvest of Hope / Save the Vaal Environment | BlueMotion | Volkswagen |
| Press Advertising | In Book | Press Advertising | Lowe Bull (Cape) | Tiananmen Square, Tank | Cape Times | Independent Newspapers |
| Press Advertising | In Book | Press Advertising | Lowe Bull (Cape) | Goerge Bush, Shoe | Cape Times | Independent Newspapers |
| Press Advertising | In Book | Press Advertising | Draftfcb South Africa | Green Handbag | Keyless Entry | Lexus |
| Press Advertising | In Book | Press Advertising | Ogilvy Cape Town (Pty) Ltd | Sell Your Car | Polo | Volkswagen |
| Press Advertising | In Book | Press Advertising | Draftfcb South Africa | Pink Handbag | Keyless Entry | Lexus |
| Press Advertising | In Book | Press Advertising | TBWA\Hunt\Lascaris Johannesburg | Golf Ball | The Endangered Wildlife Trust (EWT) | The Endangered Wildlife Trust (EWT) |
| Press Advertising | Nomination | Press Advertising Campaigns | Ogilvy Cape Town (Pty) Ltd | Wedding / Forest / Suburb | Crafter | Volkswagen South Africa |
| Radio Advertising | In Book | Radio Advertising over 30 seconds | Net#work BBDO Cape Town | Would You Rather | Mars Foods | Snickers |
| TV & Cinema Advertising | Nomination | TV Commercials 41-60 seconds | FoxP2 Advertising | Love To Meet You | Brandhouse | Drive Dry Initiative |
| TV & Cinema Communications | In Book | Multi Platform Branding & Promotions | Ireland Davenport Pty Ltd | The Walking Dead | Fox International Channels and Top TV | The Walking Dead |
2011 D&AD Student finalists - South African shortlist
| Award | Brief title | Brief description | Brief category | Briefs: Sponsor | Students name | Organisations name |
|---|---|---|---|---|---|---|
| Commendation | Crafts - Illustration | Create an illustrated interpretation of a musical track that is experienced by the viewer in an unconventional and pioneering way | Crafts | Diesel | Jonathan Lavender | Vega, The Brand Communications School |
| In Book | Advertising - Copywriting | Create a copy-based campaign to promote D&AD's 'refreshed' edition of The Copy Book. | Advertising | D&AD | Albert van Niekerk, Linda Pereira | AAA School of Advertising |
| Commendation | Advertising - Advertising | Create a campaign to help Aviva get 500,000 children from around the world off the streets and back into education. | Advertising | Aviva | Amori Brits | University of Pretoria |
| In Book | Crafts - Animation | Create a lead character, with heart and optimism, for a narrative-driven comedy cartoon. | Crafts | The Walt Disney Company | Reinet Herbst | University of Pretoria |
| Commendation | Advertising - Advertising | Create a campaign to help Aviva get 500,000 children from around the world off the streets and back into education. | Advertising | Aviva | Nadia Lee | University of Pretoria |
| In Book | Crafts - Animation | Create a lead character, with heart and optimism, for a narrative-driven comedy cartoon. | Crafts | The Walt Disney Company | Heleen Steyn | University of Pretoria |
| Second | Graphics - Open Graphic | Create a viral movement amongst designers that unbreakably links Arjowiggins Creative Papers with creativity and the creative design process. | Graphics | Arjowiggins Creative Papers | Yannick Pian, Tanya De Jongh, Martin Magner | Red & Yellow School |
| In Book | Advertising - Integrated Advertising | Create an integrated campaign driving awareness of the launch of Westfield Stratford City as the new East London shopping destination. | Advertising | Westfield Stratford City | Luke Godfrey, Zoe McLean | Red & Yellow School |
| In Book | Graphics - Digital Design | Re-design the TASCHEN Magazine for the new breed of multimedia tablet devices. | Graphics | TASCHEN | Yannick Pian, Neil Atkinson, Naomi Freija Bossert | Red & Yellow School |
| The One Show | |
|---|---|
| Award week | 9-15 May 2010, Creative Week New York |
| Website | www.oneclub.org |
| Finalists | One Show Design/One Show Interactive |
| @OneShow, @CreativeWeek | |
| www.facebook.com/theoneshow | Clio Awards |
| Awards night | 19 May 11 |
| Website | www.clioawards.com |
| Finalists | Shortlist 2011 |
| @CLIOAwards | |
| www.facebook.com/CLIOAwards | D&AD Awards |
| Awards night | 16 Jun 11 |
| Website | www.dandad.org |
| Finalists | Professional and Student |
| @dandad | |
| www.facebook.com/group.php?gid=5551464821 |
Updated at 2.4pm on 9 May 2011.
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