Chillibush 'hands-up' campaign impacts markets globally

Developed to warn consumers against buying grey and pirated goods, the advertisement looks at the negative consequences of this practice. It clearly demonstrates how your hands can literally and figuratively become "dirty" when purchasing grey products and takes an even stronger stance against counterfeit goods as this is against the law. "The international recognition for the Canon's 'Hands-up' campaign is reward for the development of effective advertising," says Glen Jordan, strategic director at ChilliBush. "It is another example of how ChilliBush so effectively impacts on the business objectives of our clients."

To augment the "Hands-up" campaign, Canon is also educating the market on how to spot fake Canon consumables. Canon has already implemented a hologram on its products to make it easier for the consumers to identify a genuine Canon consumable.

"Indeed, our 'Hands-up' campaign and educational drive places the emphasis on value added superior product due to the substantial Research and Development placed on the design and development of Canon consumables. Therefore, counterfeit importers are very opportunistic," comments Nigel Taylor, general manager: marketing at Canon Consumer Imaging SA.

"At ChilliBush we're constantly focusing on developing and implementing success driven marketing campaigns by really understanding the client's business and strategies before we look at advertising concepts. We've thrown away the box and are looking outside of the traditional disciplines," comments Les Broude, creative director at ChilliBush.

Innovation, creativity and a passionate team of players are only a handful of the ingredients offered by ChilliBush - "as an agency we make it our priority to stay one step ahead!" concludes Broude.