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14 Dec 2010

The Creative Circle results for October and November 2010 (combined) are in. Congratulations to all concerned.

Category	October and November 2010
Magazine	1. Honda/jazz "A Harlot for Health/There's a sasquatch in my Boot/The Blowfish that Couldn't Blow/'n Bietjie helium vir my Opblaaspop asseblief" - DDB SA Jhb
	1. The Endangered Wildlife Trust "Map" - Grey SA
	2. Associated Magazines/Marie Claire "Movember" - Net#Work BBDO CT
Newspaper	1. BMW/On Board Internet "Mouse Digital" - Ireland-Davenport
	2. Kalahari.net/Books 'Romance Novels' - Joe Public
Outdoor	1. Chicken Licken/Slyder Burger "Neckrings/Corset/Headgear" - Net#Work BBDO Jhb
	2. Nikon/Coolpix "Lighthouse/Clocktower/Moon" - DDB SA CT
	2. Exclusive Books/Afrikaans Lekkerleesfees Camp. - Ogilvy Jhb
	3. Cape Union Mart/Garmin Nuvi GPS "Speed Trap" - Hello World
TV/Cinema	1. Tracker "Lifetime" - Joe Public
	2. M-Net/Believe "Ladybug/Firefly - Ogilvy Jhb
	3. Fox International Channels/The Walking Dead TV Series "Girl/Russian Man/Old Woman" - Ireland - Davenport
	3. Volkswagen/Amarok "Crow" - Ogilvy CT
Radio	1. Exclusive Books/Afrikaans Lekkerleesfees "Les 1,2,3" - Ogilvy Jhb
	2. Indigo Cosmetics/Oatmeal - "Annoying Female/Male" - Bester Burke
	3. Cadbury/Bournville "The Deliciously Dark Camp 1,2,3,4" - Ogilvy Jhb
Experiential	1. Clover/Selected Clover Products "Clover Cooking Calendar" - Joe Public
	2. Rock4Aids "Spark Hope Matchbook" - Joe Public
	2. Child Abuse Action Group/Awareness "Monsters" - OwenKessel

October and November 2010 judges

Fran Luckin, Ogilvy (chairperson)

Mohlalfi Lentsoane, Draftfcb

Jared Osmond, TBWA Hunt Lascaris

John Davenport, Ireland-Davenport

Greg Watt, DDB SA

Trevellyn Hall, Joe Public

Juliet Honey, Lowe Bull

Theo Ferreira, Hello World

Rob Rutherford, Net#Work BBDO

Felix Kessel, Owen Kessel

Matthew Barns, Publicis

Category	October, November 2010 chair comments (Fran Luckin)
General	The usual mixed bag, with the goodies that everyone loves few and far between, the more mundane workaday treats a bit more numerous, and the ones absolutely no-one likes making up most of the number.
Magazine	I don't think anything in this category felt as if it might go on to cure cancer. The judges were, frankly, lukewarm. The Honda Jazz campaign was engagingly written, though, and the Endangered Wildlife trust "Map" ad made one take a closer look.
Newpaper	BMW On Board Internet "Mouse Digital" was a clear winner, and deservedly.
Outdoor	The sumptuous illustration of the Chicken Licken Slyder Burger campaign won everyone over. No dispute over this winner.
Experiential	The delightful, beautifully considered Clover Cooking Calendar took first place here. It induced in me a completely out-of-character desire to go into the kitchen and mess around with baking powder and stuff. Rock4Aids' bold and confident matchbooks took a well-deserved second place, tie with Owen Kessel's ordinary-guy Monster Masks for Child Abuse education.
Radio	Nice to see Afrikaans work winning Ad of the Month. And a sparkily-written campaign for Yardley from Bester Burke coming in second.
Film	A beautifully executed film for Tracker took first place. Not perhaps the freshest idea, but a very fresh and engaging execution. And a simple but skillfully scripted campaign for Fox International Channels in third place.