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Top of the pitch - RECMA rankings
PARIS, FRANCE: The Compitches 2009-2007 rankings have been released by RECMA, based on the evaluation of the agencies' competitiveness and success in new business acquisitions. Agencies are ranked with grades from C to A+, by country then at a regional and finally global level.
This research compiles over 2000 account moves from 297 media agencies in 26 countries. A comparison over the three previous years provides a mid-term view. Additional to the 14 network rankings, RECMA ranks the six groups of networks in 2009 and over the three years.
Top 3 networks by region over the past three years (2009-2007):
| Rank /Region | Global (26 countries) | Americas (6 countries) | Top 5 Europe | Others Europe (8 countries) | Asia-Pacific (7 countries) |
|---|---|---|---|---|---|
| 1 | OMD | MPG | MPG | OMD | ZenithOptimedia |
| 2 | MEC | Starcom MediaVest | ZenithOptimedia | Carat | OMD |
| 3 | Starcom MediaVest | MEC | OMD | MEC | MediaCom |
For more on RECMA, go to www.recma.com.
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