Trending
- East Africa internet disrupted by another major undersea cable cutLindsey Schutters
- First of its kind MACC Fund to raise R10.2bn to transform creative industryDanette Breitenbach
Elections 2024
Advertise your job ad
Jobs
- Mid-Level Copywriter Cape Town
- Mig-Weight Graphic Designer Cape Town
- Account Director Johannesburg
- Digital Account Manager Johannesburg
- Operations Assistant Cape Town
- Sales Representative Cape Town
- Joy from Africa Project Manager Cape Town
- Receptionist Cape Town
- Media Implementation Planner Johannesburg, Cape Town
- TTL Account Manager Cape Town
Underground music sets the scene for new BMW ad
When you are alone in an underground parking lot and get into your car, you don't expect a bevy of pop's hottest babes to get in the car with you? Or a jewel attired threesome that scream bling bling, to be sitting in your back seat? Well no, not if you don't have the new Ipod that plugs straight into your BMW. This is the scene set for the latest BMW commercial from Fallon Worldwide and directed by Greg Gray of Velocity@Crossroads.
The music generated through the IPOD in the BMW, is portrayed through a cross section of characters as musicians, depicting the various genres such as grunge, hip hop, disco, jazz and lastly given the thumbs up by a Marilyn Manson type.
The spot was shot on location in a downtown underground parking lot in Johannesburg, South Africa using a cast of 32 for the 15 or so different music genres required in the script.
Editorial contact
Velocity Afrika