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Advertising elevated to new heights
Elevator Media Channel (EMC), is a new communication medium being pioneered in South Africa by New Vision Media. The concept behind EMC is simple: high-income earners watch LCD screens in selected elevators of top office blocks during the workday.
This allows the marketer to reach consumers when they are making both business and personal decisions. And best of all, you reach them in a receptive frame of mind and in a captive environment.
With EMC, you are actually giving people something to focus on in an elevator. This medium has already achieved phenomenal success in the United States and Australia, where it has achieved a response and recall rate way ahead of the industry standard. With no competition in an elevator, you are guaranteed to reach your customer when it works hardest for you and when most traditional advertising vehicles are largely ineffective.
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New Vision Media
