Members of the advertising industry and those delegates taking part in the festival are encouraged to donate 50 Euros, roughly R425, to this worthy cause. Lobedu Leo Burnett's Managing Director, Zeona Motshabi is one of 44 individuals chosen from around the world, to form part of this year's team and co-ordinate South Africa's contribution. "I am honoured to represent South Africa on Cannes Do, an organisation aiming to help those in need through donations from advertising professionals worldwide," says Motshabi.
Motshabi goes on to challenge the South African ad industry and its personnel to extend a helping hand. The money raised will be donated to worthy charities such as the TAC in South Africa, who will be selected by the Cannes Do through Ashoka, an institution supporting charities worldwide including in South Africa.
Cannes Do will provide more support to Ashoka who are also assisting social young entrepreneurs across the globe develop and implement ideas destined to better local communities. Contributors, known as Ashoka Fellows, will join a list of prominent industry members ranging from Sir Martin Sorrel of WPP London to Jonah Bloom of Advertising Age New York.
This is an opportunity to be part of the global effect and making a difference to the lives of those who are less fortunate. For more information and to be part of this worthy cause visit www.cannesdo.org.
Owlhurst Communications on behalf of Lobedu Leo Burnett
