| Category | February 2009 | March 2009 | April 2009 | | Newspaper | 1. VW/Polo - Ridiculously Small Prices “Snail/Dragon Fly” - Ogilvy CT | 1. Energiser/Rechargeable 360 Lantern - Don't Trust the Dark “Chair/Stairs/Shelf” - DDB SA | 1. Unilever SA/Sunlight Anti-Bacterial Dishwashing Liquid “Plate/Chopsticks/Lunch Box” - Lowe Bull Jhb |
| 2. Colgate SA/Junior Toothpaste “Tooth Fairy” - Y&R Jhb | 1. 24.com/Net Ads - Buy Sell “Tongue Ring/Glasses/Punch Bag” - FoxP2 | 1. Volkswagen/Driving Academy - Hazards become Obvious “Clown/Tree/Horse” Ogilvy CT |
| | 3. Reckitt Benkiser/Windolene “The Bling” - Euro RSCG | 2. E Snell/Gringo's Tequila “El Matador Peligroso/Jesus/La Azteca de Miel” - Volcano |
| Magazine | 1. Independent Newspaper/Cape Argus “Ignorance Removal” - King James CT | Due to few entries, this category was held over until the following month. | 1. Clorox/Glad Wrap “Pineapple/Avocado Pear/Watermelon” - DDB SA |
| 2. Kaya FM 95.9 “Platinum” - The Firehouse | | 1. 8Ink Media/National Geographic Kids Mag - Mars is no Fun “Meteor/Bubbles/Pathfinder” - FoxP2 |
| 3. JHB Zoo “Binoculars” - Grey SA | | 2. Reckitt Benckiser/Mr Min “Pinocchio” - Euro RSCG |
| Outdoor | 1. Nike SA/Lightweight Wear “Street/Sidewalk/Field” - Ogilvy Jhb | 1. The Zimbabwean Newspaper “Trillion Dollar Wallpaper” - TBWA\Hunt\Lascaris\Jhb | 1. Makita/Drills “20 562 Holes/20 081 Holes” - Saatchi & Saatchi Jhb |
| 2. Two Oceans Aquarium; Save our Seas - Shark Awareness “Warning - Human Saatchi & Saatchi | 2. Nedbank “Recycled Billboard” - Net#work BBDO Jhb | 2. Cadbury/Clorets - Scratch & Sniff “Cheese/Garlic/Fish” - Ogilvy CT |
| 3. SANCA “Needles 1” - Ogilvy CT | 3. Netflorist “Liz/Diana/Britney” - Draftfcb Jhb | 3. Isca Taps “Where Hands are Washed” - FoxP2 |
| TV/cinema | 1. Steers “Good Guy Man Hug” - King James Jhb | 1. Audi SA/Audi Q5 “Flip Book” - Ogilvy Jhb | 1. Chicken Licken/Soul Fire “Snowman” - Net#work BBDO Jhb |
| 2. Touchline Media/Sports Illustrated Super XIV “Sport is Meer Sports in Afrikaans/Sport is More Fun in Afrikaans - Saatchi & Saatchi | 2. Steers “Skype” - KingJames Jhb | 2. MTN/Fifa World Cup 2010 “Lift” - DDB SA |
| 3. Vodacom/Rugby “Player 23” - Draftfcb Jhb | 2. Chicken Licken/Love Me Tender Burger “Singing Burger” - Net#work BBDO Jhb | 3. Exclusive Books/Fanatics Club “Charades” - Ogilvy Jhb |
| 3. Talk 4U/Safety “Holly TVC” - Lowe Bull CT | 3. Volkswagen/Polo - Ridiculously Small Prices “Beetle” - Ogilvy CT | |
| Radio | 1. Parmalat/Aylesbury Ice Cream “Kid/Husban/Sister” - Net#work BBDO CT | 1. Cell C “Labour/Winner/I Love You” - Net#work BBDO Jhb | 1. I&J Omega 3 Fish Fingers “URL” - Net#work BBDO CT |
| 2. Vodacom/Valentine's Day “Jeff & Vuyo” - Draftfcb Jhb | 2. Steers “Steak Burger” - King James Jhb | 2. Constantia Insurance “Antique/Surname” - Draftfcb Jhb |
| | 3. Tiger Brands/Doom Multi Insect Killer - Romantic Tragedies “Star Crossed” TBWA\Hunt\Lascaris\Jhb | 3. CNA/Books/DVD's/Musica “The Queen does the Queen/Gollum on Wildlife/Stephen Hawking does Romance” - The Jupiter Drawing Room (South Africa) |
| Experiential | 1. Cell C/Diary 2009 “Eco Diary” - Net#work BBDO Jhb | | |
| 2. King James/Corporate “What's Your Story?” - King James CT | | |
| 3. FoxP2/Financial Mail Entry “Contamination Box” - FoxP2 |
| Category | March 2009 chairperson comments | April 2009 chairperson comments | | General | Hard times... Short, easy day for the judges. Very little work. It's good to see some are forging ahead and not letting tough times slow them down. Well done to those still doing great stuff. | |
| Newspaper | Two clear winners for tied first place. And once again a beautiful piece from the guys at FoxP2 - nice one. | Some fresh approaches in rather staid categories shone through. (Not that Tequila is staid, the other two.) |
| Magazine | What magazine? Not enough work to judge. | Nothing separating the winners in this category, so two strong entries stayed tie-first. Nothing exciting beyond that, so no third place. |
| Outdoor | Using billboards in a fresh way always works. A good top three. However, as nice as third was, it had some flaws as a poster. There is still time to fix things though, like 10-point copy. Also some other nice "PRINT" ideas in the outdoor category. When are we going to stop enlarging print ads to posters and not adapting them accordingly? | A really strong outdoor idea for Makita drills was the clear favourite of the panel, with a clearly a lot of craft going into the execution. |
| TV/cinema | Cars vs fast food this month. Once again easy to pick out the good from the "not so good". There was some discussion on originality so the jury judged accordingly. | It was a long week, the panel needed a laugh... and TV gave it to us with three funny ads coming through. A really fresh idea for Chicken Licken (I think a lot of people would have liked to be a fly on wall in the meeting when they sold that idea). |
| Radio | It was refreshing to happily mark a few radio pieces as winners. Nice one, Cell C. Let's keep pushing on Radio. | No dispute on the top three; looking a bit thin beyond those. |
| February 2009 judges | March 2009 judges | April 2009 judges | | Molefi Thulo, Draftfcb (chair) | Gareth Lessing, DDB SA (chair) | Brett Morris, Draftfcb (chair) |
| Darren Borrino, DDB SA | Fiona O'Conner, Euro RSCG | Justin Wanliss, Euro RSCG |
| Juliet Honey, Lowe Bull | Eoin Welsh, Lowe Bull | Mick Shepard, Mick&Nick |
| Brent Singer, Net#work BBDO | Reggie Makhetha, Net#work BBDO | Donovan Goliath, Net#work BBDO |
| Terry McKenna, Grey SA | Clint Bechus, Joe Public | Nicole Binikos, Black River FC |
| James Cloete, TJDR | Tom Cullinan, TJDR | Trevor Sacks, Grey |
| Konstant van Huysten, Old Shanghai Firecracker Factory | Justin Wright, TBWA\Hunt\Lascaris | Bennie du Plessis, Saatchi & Saatchi |
| Jacques Shalom, McCann | Alexa Crana, Ogilvy | Alison Hingle, Ogilvy |
| Ian Broekhuizen, Ogilvy | Mike Wilson, King James | Vanessa Gibson, TBWA\Hunt\Lascaris |
| | Warwick Rautenbach, Ireland/Davenport |
