Subscribe & Follow
#CannesLions
- The new standardCarl Willoughby
- All the South African winnersDanette Breitenbach
- Final Grande Prix and LionsDanette Breitenbach
Trending
- #Cannes2024: All the South African winnersDanette Breitenbach
- Gauteng government buys newspaper space to praise MECDaniel Steyn, Joseph Bracken and Raymond Joseph
Jobs
- Live Account Executive Cape Town
- Paid Social Specialist Johannesburg
- Junior Account Executive Johannesburg
- Junior Administrative Assistant Cape Town
- Account Manager Durban
- Personal Assistant Johannesburg
- Senior Art Director Cape Town
- Data Strategist Johannesburg
- Junior Digital Copywriter Cape Town
- Client Service Director Johannesburg
Lobedu Leo Burnett boosts voter turnout
![](https://biz-file.com/f/article/3403.jpg)
Political analysts believe that the election turnout of 76,73% was excellent in a maturing democracy to which Zeona Motshabi, MD of Lobedu Leo Burnett comments: "The combination of advertising and PR talked to the voters, helping bring people to the polls."
She says the messaging remains potent even after the elections. "People died to make this country a democracy and give us the vote. By exercising that right, we are strengthening our democracy."
The agency was awarded the entire Independent Electoral Commission (IEC) campaign including TV, radio and posters for registrations and the announcement of the election date, as well as the internal branding at the IEC Results Centre in Pretoria.
Lobedu Leo Burnett is 51% black owned and one of South Africa's top advertising agencies.
Editorial contact
Lobedu Leo Burnett
Zeona Motshabi
27 11 235 4000
![](/res/img/s.gif)