Visit the Raj brothers

Advertising agency - Net#work BBDO were briefed by Delta Motor Corporation to update the Corsa Lite website and the result was a 'Raj' website that went live recently.

The actual Raj's themselves - Graeme Jenner and Brad Reilly, who are a creative team at Net#work, together with Shape Interactive, have created the whacky Raj website in a style similar to that of the Big Brother house. The home page is an aerial view of the Raj brothers' house with each room filled with their furniture and personal items. As the viewer clicks on a selected area, the webcam opens up and the viewer is able to experience how the brothers live, which provides the opportunity to 'hang out' with them. The interactive website also has computer games with Raj memorabilia and viewers can download the Raj television and radio adverts as well as desktop pictures and screensavers.

According to Raj one: "My mummy told me I was having technophobia cos I wasn't lovin da wide world web, but I is telling her I is actually having arachnaphobia, cos if da web is as wide as da world, den can u imagine how big da spider is?!?! But den my mummy is telling me dat dey is catching dat spider in a big net called da internet, so now I is loving da internet and making dis website for me and my brother Raj 2. It is nice."

Visit the Raj brothers' website - www.corsalite.co.za