“As South Africa's first interactive newspaper, The Times embraces and supports pioneering innovation,” says Enver Groenewald, Avusa Media GM: advertising strategy, trade marketing & strategic communications.
“For this reason it is essential to have a noticeable presence at this year's Design Indaba at the Cape Town International Convention Centre – an expo that showcases ground-breaking and inventive work.”
The Times stand will consist of a glass ‘fishbowl' where an art director and copy writer will be on show while creating a print ad on a topical subject, for a fictitious client. The public will be able to view creatives cracking a brief within two hours, with plasma screens displaying the work as it is being created.
“The ad agencies are one of our key stakeholders and through this event we want to put them literally in the spotlight to showcase their exceptional talent,” points out Groenewald."
All ads will be judged by an independent panel of advertising experts.
Apart from the exposure agencies will enjoy on the day, the winning agency will also receive a full page in The Times to be used for a pro bono client of their choice. This placement adds up to the value of R49 608 excluding VAT and including agency commission.
Both members of the winning team will also win a trip to Zanzibar for themselves and their partner. This includes flights, transfers, OR Tambo airport taxes, accommodation for seven nights at the Sultan Suite in a private villa and all meals prepared by a private chef.
Terms and conditions include:
To participate, agencies must contact Michelle Mogo at Avusa Communications on +27 (0)11 280 3248, or email . As soon as the confirmation has been received, a copy of the brief that the team will be working on will be sent. Entries close on 20 February.