How do you demonstrate that, no matter who you are, the car will feel like it’s been carefully considered with each individual in mind? Grey Advertising didn’t turn to actors. Instead, we put an ordinary, diverse group of people in front of the camera and showcased just how different drivers are, ending the film by showing that the car caters for each one. And, of course, the campaign line: “You’d swear it was made just for you.”
“We are evolving the Mazda brand to one that stands out in the vehicle market. One that looks at creative solutions from a different angle. With Grey in our corner, this will be the first of many pieces that challenge the typical vehicle marketing that the audience has become so used to over the years.” – Claudia Walters, Mazda’s head of marketing and communications
Grey chose to work with Chloe Coetsee of Darling Films as she shared our vision to create a piece that had a real humanness without sacrificing the sophistication of the Mazda brand.
"As creatives, we're always trying to push creativity for the good of the brand and when you come across a marketing team that has the same appetite for great work - like the team at Mazda - that's when the magic happens." - Marais Janse van Rensburg, creative director