The winners of the 2020 Immortal Awards have been announced and just four projects have been crowned Immortal by this year's jury...
The 29-piece shortlist was discussed and debated by a global jury, composed of jurors from each of this year’s five regional competitions, with just four Immortal winners and five Commendations being awarded this year.
The winning projects were selected at the final virtual round of judging held on Friday, 20 November.
This year’s Immortal winners are:
An-Nahar newspaper - The New National Anthem Edition, submitted by Impact BBDO
Bodyform / Libresse - #wombstories, submitted by AMV BBDO, Trim and 750mph
Burger King - Moldy Whopper, submitted by Publicis Romania
Nike - You Can't Stop Us, submitted by Pulse Films
With every single entry into the Immortal Awards scoring points, the results of this year’s Immortal Awards, as well as previous years can be viewed on the League Table of Creativity. This year’s results mean that South Africa ranks #14 on the country list, with South Africa’s top creative companies as follows:
Top 3 Agencies 2020:
1. M&C Saatchi Abel 2. FCB Joburg 3. Joe Public United
Top 3 Production Companies 2020:
1. Massif Media 2. Darling Films 3. They
The winning projects were selected at the final virtual round of judging held on Friday 20th November 2020.
AMV BBDO picked up a record-breaking third Immortal Award for #wombstories, the only UK winner in 2020.
The multi-agency efforts behind Burger King’s Moldy Whopper see Immortal Awards heading to Sweden, Spain and Romania for the first time, as well as to the US which also receives an Immortal Award for Nike’s You Can’t Stop up.
Building on the competition’s growth last year, there was a 50% increase in entries in 2020 with work being submitted from a record 52 countries.
Despite the huge uplift in entries this year’s global jury maintained the incredibly high standards set by the juries in the competition’s first two years, limiting the number of Immortal winners to four - the same number as 2018 and 2019 - whilst reducing the number of Commendations from 13 in 2019 to just five in 2020.
Founder of Little Black Book, Matt Cooper comments: “Again, we’ve seen the Immortal Awards go from strength to strength this year. Whilst there were suggestions that there’ll be a lack of great work this year, our global shortlist was packed full of fantastic work from every region. With more work coming in from more countries, our global League Table of Creativity continues to grow and we’re excited to share this year’s results with the world. The passion and dedication from this year’s jurors has been phenomenal and we’re proud to see how the jury now very clearly understands what they are judging. Immortals means Immortal. Congratulations to all involved in this year’s winners.”
Awards director, Paul Monan comments: “In what has been a strange year for all, we’re excited to reveal this year’s winners and celebrate incredible work from all over the world. A huge congratulations to the companies and teams behind each and every winning project as this year’s juries were as tough as ever. We can’t wait to get started on next year’s competition and continue shining a spotlight on work from as many countries as we possibly can.
The full list of winners for The Immortal Awards 2020:
An-Nahar newspaper - The New National Anthem Edition, submitted by Impact BBDO - Dubai, UAE
Bodyform / Libresse - #wombstories, submitted by AMV BBDO, Trim and 750mph - London, UK
Burger King - Moldy Whopper, submitted by Publicis Romania - Bucharest, Romania
Nike - You Can't Stop Us, submitted by Pulse Films - Los Angeles, USA
IKEA - Silence the Critics, submitted Mother London, Electric Theatre Collective, Whitehouse Post & Wake The Town - London, UK
Institutional / Corner Magazine - #Askfor24, submitted by MullenLowe Brasil - Sao Paulo, Brazil
P&G - The Look, submitted by Barking Owl - Los Angeles, USA
Riz Ahmed - The Long Goodbye, submitted by Somesuch & Final Cut London - London, UK
The New York Times - Life Needs Truth, submitted by Droga5 New York, Somesuch, Trim & Soundtree -New York, USA and London, UK
The global League Table rankings for 2020 are as follows:
1. BBDO 2. McCann 3. Publicis
1. AMV BBDO 2. Impact BBDO 3. Publicis Groupe Romania
1. Pulse Films (US) 2. Chelsea Pictures 3. Somesuch (UK)
1. Company 3 New York 2. Electric Theatre Collective London 3. Framestore London
1. Trim 2. Final Cut London 3. Cosmo Street
Music & sound:
1. 750mph 2. MOKOH Music 3. Soundtree
1. UK 2. USA 3. Australia 4. Germany 5. United Arab Emirates 6. Brazil 7. Netherlands 8. Ireland 9. Canada 10. Spain