Trending
- Sabre EMEA 2024 Awards: Razor PR, Retroviral top SA agenciesDanette Breitenbach
- Clothing brand Curve Gear opens new store in Tygervalley CentreLindsey Schutters
Elections 2024
Advertise your job ad
Jobs
- Business Unit Director Johannesburg
- Google Paid Media Specialist Johannesburg
- Senior Copywriter Johannesburg
- Senior Account Manager - Remote Cape Town
- Account Manager Johannesburg
- Account Executive Cape Town
- Junior Graphic Designer Germiston
- Marketing Manager Shelly Beach
- Freelance Digital Account Manager Cape Town
- Freelance Account Executive Cape Town
WPP's Mark Read issues apology over 'ageist remarks'
NEWSWATCH: WPP Group CEO Mark Read has been forced to apologise after a comment he made to investors at WPP's first half results presentation last week.
He was asked by an analyst if WPP has the right balance of people with skills in TV and digital, and said (as reported by Campaign):
We have a very broad range of skills, and if you look at our people – the average age of someone who works at WPP is less than 30 – they don’t hark back to the 1980s, luckily.After a Twitter backlash, Read tweeted an apology that attempted to explain away his words. He said that he “was wrong to use age to try to make a point. People over 40 can do great digital marketing just as people under 30 can make great TV ads.”
I was recently asked if our teams have the right balance of skills between TV and digital. I believe they do but was wrong to use age to try to make a point. People over 40 can do great digital marketing just as people under 30 can make great TV ads. 1/2 https://t.co/HLGJiIlpFi
— Mark Read (@readmark) August 30, 2020
For more:
Ageism row: WPP CEO Mark Read apologises on Twitter - More About Advertising
CEO Mark Read apologises over ageism remark - Best Media Info