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Nike South Africa's "Just Do It: Caster Semenya" wins Gold at inaugural Gerety Awards

The winners, including Nike South Africa's "Just Do It: Caster Semenya", of the inaugural Gerety Awards have been announced. The grand jury selected the winners following the executive jury sessions, which took place in 10 capital cities.
Co-founder Lucía Ongay said: "I could not be prouder of the winners chosen by the Gerety jury, in total there were just 60 entries which reached the required score to be awarded this year’s Gerety Awards. The highly acclaimed and respected Gerety Awards jury and the winners they have chosen clearly sets the benchmark for the very highest standard of creativity.”

#CannesLions2019: Lucía Ongay on starting the Gerety Awards to elevate female voices [WATCH]
#CannesLions2019: Lucía Ongay on starting the Gerety Awards to elevate female voices [WATCH]

Our roving reporter Ann Nurock talks to co-founder of the Gerety Awards, Lucía Ongay, at Cannes Lions, who shares why she thinks there's a need for a new type of creative award show that elevates new female voices...

21 Jun 2019


Gerety jury member Angela Natividad, CCO and so-founder of Hurrah.gg, said: “There were plenty of woman-oriented ads, but that’s just the ad industry right now. What better focus group than Gerety to distinguish truly empowering works from femvertising?

I also think some agencies believed that, because the jury is all women, work targeting women would stand a better chance. Not so. The winning brands from this year’s Gerety Awards draw from a range of industries and persuasions and are a testament to the discernment of a diverse and qualitative jury.”

Confirmed Gerety Awards jurors: Nunu Ntshingila, regional director of Facebook Africa; Susan Credle, global CCO of FCB; Merlee Cruz-Jayme, "Chairmom" and CCO of Dentsu Jayme Syfu; as well as Rosie Arnold, former CCO of AMV BBDO.
#FairnessFirst: Readdressing advertising gender equality behind-the-scenes, with the Gerety Awards

The global Gerety Awards have launched, signalling a marked shift in award shows themselves redefining their role, especially as much of the advertising industry is aiming to redefine itself in these tricky times...

Leigh AndrewsBy Leigh Andrews 11 Feb 2019


Grand Prix was awarded to LOLA MullenLowe for “HIDDEN FLAG”, McCann New York for “Changing the Game”, VMLY&R Warsaw for “The Last Ever Issue” and two Grand Prix was awarded to AMVBBDO for “Viva La Vulva”.



BBDO New York was awarded Agency of the Year with two Silvers, four Bronze and eight Shortlist. Winning work included “#DefyTheName” for Monica Lewinsky; “Care-E” for KLM; and “Nurses Save Lives” for Johnson&Johnson.


BBDO Worldwide was awarded Network of the Year with two Grand Prix, one Gold, three Silvers, four Bronze and 17 Shortlists. Winning work included “Viva La Vulva” from AMVBBDO and AT&T “Train” from BBDO New York.

International jury, 2019 Gerety Awards.
Shortlist announced for 2019 Gerety Awards

After three weeks of intense judging in 10 capital cities with some of the world's most esteemed creatives, the Gerety Awards has announced its shortlist...

18 Jun 2019


There were also winners from Australia, Canada, Colombia, Denmark, France, Germany, Lebanon, Netherlands, Poland, Russia, Spain, Sweden, UK and USA.

Wieden+Kennedy Amsterdam was awarded Gold for Nike South Africa’s “Just Do It: Caster Semenya”.



The most awarded countries include USA, UK, Germany and Spain: USA had one Grand Prix, one Gold, five Silver, eight Bronze and 13 Shortlist; the UK had two Grand Prix, one Gold, two Silver and 10 Shortlist; Germany had two Gold, one Silver, one Bronze and nine Shortlist; Spain had one Grand Prix, two Gold, seven Silver, one Bronze and two Shortlist.

Have a look at the full list of winners:


AwardCategoryMedia TypeEntrantTitleBrand
Grand PrixCommunication CutOnline VideoAMVBBDOViva La VulvaEssity Bodyform/Libresse
Grand PrixCraft CutOnline VideoAMVBBDOViva La VulvaEssity Bodyform/Libresse
Grand PrixInnovation CutProduct & Packaging DesignMcCann New YorkChanging the GameMicrosoft
Grand PrixMedia CutAlternativeVMLY&R WarsawThe Last Ever IssueGazeta.pl, Mastercard, BNP Paribas
Grand PrixWorks For Good CutIntegratedLOLA MullenLoweHIDDEN FLAGFELGTB
GoldInnovation CutIntegratedOgilvyNo need to fly - around the world in GermanyGerman Rail
GoldCommunication CutTv/CinemaWieden+Kennedy AmsterdamJust Do It: Caster SemenyaNike South Africa
GoldCommunication CutPrintDDB Group GmbHHighlight the Remarkable - The remarkable KathrineSTABILO International GmbH
GoldCommunication CutAlternativeBETCSave our SpeciesLacoste
GoldEntertainment CutDigitalVMLY&R North AmericaKeeping Fortnite FreshWendy's
GoldEntertainment CutOnline VideoAMVBBDOViva La VulvaEssity Bodyform/Libresse
GoldInnovation CutIntegratedForsman & BodenforsThe E.V.A. InitiativeVolvo Cars
GoldInnovation CutAlternativeMullenLowe SSP3My LineMinistry of Technology & Communication of Colombia
GoldMedia CutPrintMcCann SpainFresh Prints: BerriesAldi
GoldExperience CutAlternativeMcCann, SpainMuseum of RomanticismIkea
SilverWorks For Good CutOnline VideoWhite RibbonBoys Don't CryWhite Ribbon
SilverCommunication CutOnline VideoLeo Burnett MadridThe time we have leftRuavieja
SilverCommunication CutIntegratedLeo Burnett MadridThe time we have leftRuavieja
SilverCommunication CutDigitalLeo Burnett MadridThe time we have leftRuavieja
SilverHealth CutOnline VideoAMVBBDOViva La VulvaEssity Bodyform/Libresse
SilverCommunication CutIntegratedForsman & BodenforsThe E.V.A. InitiativeVolvo Cars
SilverCraft CutOnline VideoANORAK Film GmbHMercedes-Benz - Bertha BenzMercedes-Benz
SilverCraft CutTV/CinemaBBDO New YorkTrainAT&T
SilverWorks For Good CutDigitalBBDO New York#DefyTheNameMonica Lewinsky
SilverExperience CutAlternativeLeo Burnett ChicagoKraft Now Pay LaterKraft Heinz
SilverWorks For Good CutIntegratedLeo Burnett ChicagoLegal-AdeKraft Heinz
SilverWorks For Good CutProduct & Packaging DesignVMLY&R AustraliaSip SafeMonash University
SilverWorks For Good CutTV/CinemaLeo Burnett LondonTour des FemmesSkoda
SilverWorks For Good CutAlternativeMullenLowe SSP3My LineMinistry of Technology & Communication of Colombia
SilverWorks For Good CutAlternativeMullenLowe SSP3Women Rewrite WomenEl Tiempo
SilverCommunication Cut4 Spot CampaignMullenLowe SSP3The Invisible WomenEl Tiempo Newspaper
SilverExperience CutRadioMullenLowe SSP3Abuse DisclaimersAguila
SilverEntertainment CutIntegratedMcCann New YorkThe Team That Wouldn't Be HereVerizon
SilverCommunication CutPrintMcCann SpainFresh Prints: TomatoesAldi
SilverCommunication CutPrintMcCann SpainFresh Prints: BerriesAldi
SilverMedia CutPrintMcCann SpainFresh Prints: TomatoesAldi
SilverCommunication CutAlternativeMcCann, SpainMuseum of RomanticismIkea
BronzeWorks For Good CutIntegratedWieden+Kennedy AmsterdamOceans WeekAB InBev
BronzeCraft CutDigitalRT#Romanovs100: 4,000 photos. 4 social networks. 1 family.RT
BronzeCommunication CutTV/CinemaBETCThe little duckDisneyland Paris
BronzeHealth CutOnline VideoWunderman ThompsonI Touch Myself Project: Serena WilliamsBerlei
BronzeHealth CutTV/CinemaLe Bureau ABTaking care of businessArbetsförmedlingen - The Swedish Public Employment Service
BronzeWorks For Good CutAlternativeLeo Burnett ChicagoKraft Now Pay LaterKraft Heinz
BronzeCraft CutTV/CinemaTBWA\NEBOKOFrekkelStaatsloterij
BronzeCommunication CutIntegratedVMLY&R North America, New YorkMiss America 2.0Miss America
BronzeInnovation CutDigitalVMLY&R North America, Kansas City, USASix Degrees to TennesseeThe State of Tennessee
BronzeMedia CutAlternativeDDB SydneyPolo UnfailVolkswagen
BronzeHealth CutOnline VideoTBWA\NEBOKOThe Biggest Secret DietAlbert Heijn
BronzeCommunication CutOnline Video&Co. / NoAThe LiftBianco
BronzeWorks For Good CutIntegratedJ. Walter Thompson BeirutYoung BrideRDFL
BronzeCommunication Cut4 Spot CampaignBBDO New YorkAT&T CinemaAT&T
BronzeCraft CutOnline VideoBBDO New YorkNurses Save LivesJohnson & Johnson
BronzeHealth CutAlternativeGrey Germanydiscovering hands - The Blind see more.discovering hands
BronzeCommunication CutDigitalBBDO New YorkOne for TwoMars Chocolate North America
BronzeInnovation CutAlternativeBBDO New YorkCare-EKLM
BronzeCommunication CutDigitalMullenLowe BostonTwitter BaitBurger King
BronzeCraft CutIntegratedVMLY&R BrazilTooth Fairy's AddressFOUSP – USP University of Dentistry
BronzeCommunication Cut5 Spot CampaignLOLA MullenLoweBirthday ClownsBurger King
BronzeCommunication Cut4 Spot CampaignMullenLowe SSP3Women Rewrite WomenEl Tiempo
BronzeExperience CutRadioMullenLowe SSP3Abuse DisclaimersAguila
ShortlistWorks For Good CutIntegratedInter Media House & AlkemyBUU. Write it, don't say it.FC Internazionale Milano
ShortlistWorks For Good CutOnline VideoRed&Co.Netflix "Make Room"Netflix
ShortlistCraft CutTV/Cinema180 KingsdayWe need more flowersfunnyhowfowersdothat.co.uk
ShortlistWorks For Good CutPrintKing Solutions#metooChildhood
ShortlistWorks For Good CutRadioCummins&PartnersWalk Like a WomanPlan International
ShortlistMedia CutDigitalRT#Romanovs100: 4,000 photos. 4 social networks. 1 family.RT
ShortlistCommunication Cut2 Spot CampaignTBWA StockholmWhoever You AreSJ Swedish Railways
ShortlistCommunication CutOnline VideoSOUR BangkokJust MeCute press
ShortlistEntertainment CutAlternativeSOUR BangkokGirl From NowhereGMM Grammy
ShortlistCommunication CutProduct & Packaging DesignServiceplan Campaign 1 GmbHHiPP Onehand-CookbookHiPP
ShortlistCraft CutProduct & Packaging DesignServiceplan Campaign 1 GmbHHiPP Onehand-CookbookHiPP
ShortlistEntertainment CutTV/CinemaMarystoneIntersport Run SpiritAdidas Intersport
ShortlistExperience CutDigitalProximity ParisExträa HDHäagen-Dazs
ShortlistCommunication CutDigitalBETCWhen the internet is down.comBouygues Telecom
ShortlistWorks For Good CutOnline VideoWunderman ThompsonI Touch Myself Project: Serena WilliamsBerlei
ShortlistWorks For Good CutDigitalDentsu Jayme SyfuNBS IlliterhateNational Book Store
ShortlistHealth CutRadioLe Bureau ABArtificial with a heartArbetsförmedlingen - The Swedish Public Employment Service
ShortlistWorks For Good CutOnline VideoSlim PicturesDream GapBarbie
ShortlistWorks For Good CutDigitalW3haus#LivingTogetherTransformsGoogle
ShortlistCommunication CutOnline VideoTower FilmThe Party BusSHISEIDO
ShortlistCommunication CutProduct & Packaging DesignLeo Burnett Sri Lanka/ TorontoPetal PaintPetal Paint
ShortlistCraft CutProduct & Packaging DesignLeo Burnett Sri Lanka/ TorontoPetal PaintPetal Paint
ShortlistCommunication CutAlternativeLeo Burnett Sri Lanka/ TorontoPetal PaintPetal Paint
ShortlistCraft CutAlternativeLeo Burnett Sri Lanka/ TorontoPetal PaintPetal Paint
ShortlistWorks For Good CutAlternativeLeo Burnett Sri Lanka/ TorontoPetal PaintPetal Paint
ShortlistWorks For Good CutProduct & Packaging DesignLeo Burnett Sri Lanka/ TorontoPetal PaintPetal Paint
ShortlistInnovation CutAlternativeLeo Burnett Sri Lanka/ TorontoPetal PaintPetal Paint
ShortlistCraft CutOnline VideoUeberground GmbHREBELLE „Break the rules of fashion.“REBELLE
ShortlistCommunication CutTV/CinemaUeberground GmbHLIDL „Wow Families“LIDL International
ShortlistCraft CutOnline VideoUeberground GmbHLIDL „Wow Families“LIDL International
ShortlistExperience CutIntegratedVMLY&R North AmericaThe Runaway PubNew Balance
ShortlistCommunication CutTV/CinemaVMLY&RR.I.P. SimonLife Direct
ShortlistWorks For Good CutOnline VideoVMLY&R Czech RepublicThe Mamma Beer ProjectMAMMA HELP
ShortlistCommunication CutOnline VideoVMLY&RSame BloodSpecial Olympics Latin America
ShortlistCraft CutAlternativeVMLY&R UAEIftar of LightsBetty Crocker
ShortlistWorks For Good CutProduct & Packaging DesignVMLY&RIndia Dega AashirvadDega Rice
ShortlistEntertainment CutOnline VideoWunderman ThompsonI Touch Myself Project: Serena WilliamsBerlei
ShortlistWorks For Good CutDigitalWe Are SocialWWF #NOBUILDCHALLENGEWWF FRANCE
ShortlistMedia CutAlternativeDDB SydneyGrave of ThronesFoxtel
ShortlistCommunication CutIntegratedForsman & BodenforsWhat are you wearing?Åhléns
ShortlistWorks For Good CutAlternativeCummins&PartnersShe Gives Birth, You Give BloodThe Australian Red Cross Blood Service
ShortlistCraft CutTV/CinemaM&C Saatchi StockholmAbove and BeyondCom Hem
ShortlistCommunication CutAlternativeJ.Walter Thompson AmsterdamJadeOpel
ShortlistCommunication CutOnline VideoAMVBBDODiversishValuable 500
ShortlistWorks For Good CutIntegratedLeo Burnett Beirut#ShameOnWhoABAAD Resource Center for Gender Equality
ShortlistExperience CutIntegratedTBWA\NEBOKOMcDonald's For YouMcDonald's
ShortlistExperience CutAlternativeVoskhodForteFemmeForteBank
ShortlistCommunication CutDigitalAnalogFolkNulla Puo Fermarci (Stop At Nothing)Nike
ShortlistWorks For Good CutAlternativeZavod BBDOWorld Cleanup Day 2018World Cleanup Day
ShortlistHealth CutDigitalEdelmanFor Every RobbieWW (Formerly WeightWatchers)
ShortlistEntertainment CutDigitalEdelmanOMEN by HP ChallengeOMEN by HP (HP's Challenger Gaming Brand)
ShortlistMedia CutDigitalEdelmanOMEN by HP ChallengeOMEN by HP (HP's Challenger Gaming Brand)
ShortlistWorks For Good CutProduct & Packaging DesignEdelmanOld MilkCoop
ShortlistCraft CutOnline VideoBBDO New YorkSpace StationMacy's
ShortlistCraft CutOnline VideoBBDO New YorkOne for TwoMars Chocolate North America
ShortlistWorks For Good CutIntegratedEdelmanOld MilkCoop
ShortlistExperience CutIntegratedEdelmanOld MilkCoop
ShortlistExperience CutAlternativeEdelmanBig BellTaco Bell
ShortlistEntertainment CutAlternativeEdelmanBig BellTaco Bell
ShortlistMedia CutAlternativeBBDO New YorkArt in ProgressBombay Sapphire
ShortlistExperience CutDigitalBBDO New YorkLive MovesBacardi
ShortlistCommunication CutDigitalBBDO New YorkLive MovesBacardi
ShortlistMedia CutDigitalBBDO New YorkInstantJamsBacardi
ShortlistEntertainment CutDigitalBBDO New YorkThe Sun and the SnakeFoot Locker
ShortlistWorks For Good CutDigitalBBDO New YorkChange the Course of HistoryIRC/ Getty Images
ShortlistWorks For Good CutOnline VideoPapel & CanetaMy Best FlawPapel & Caneta
ShortlistCraft Cut3 Spot CampaignClemenger BBDO WellingtonBelted SurvivorsNZ Transport Agency
ShortlistMedia CutAlternativeCHE Proximity#EarnbassadorsVelocity Frequent Flyer
ShortlistCraft CutOnline VideoSUN-AD Company LimitedPlay the Biggest RecordTOYOTA
ShortlistCraft CutIntegratedANR BBDO and Åkestam Holst NoAIn the names of equalityFredrika Bremer Association and Equalisters (Rättviseförmedlingen)
ShortlistWorks For Good CutIntegratedANR BBDO and Åkestam Holst NoAIn the names of equalityFredrika Bremer Association and Equalisters (Rättviseförmedlingen)
ShortlistInnovation CutIntegratedANR BBDO and Åkestam Holst NoAIn the names of equalityFredrika Bremer Association and Equalisters (Rättviseförmedlingen)
ShortlistWorks For Good CutAlternativeGrey Duesseldorfdiscovering hands - The Blind see more.discovering hands
ShortlistCraft CutProduct & Packaging DesignGrey Duesseldorfdiscovering hands - The Blind see more.discovering hands
ShortlistExperience CutAlternativeGrey DuesseldorfSons of SolidarityParkinsonsamtoekin
ShortlistHealth CutAlternativeGrey DuesseldorfSons of SolidarityParkinsonsamtoekin
ShortlistCommunication CutTV/CinemaLOLA MullenLoweChoose MoustachePescanova
ShortlistHealth CutAlternativeFCB Sao PauloNIVEA Sun BinocularsNIVEA
ShortlistCommunication CutTV/CinemaDDB SydneyAriWestpac Banking Corporation
ShortlistInnovation CutIntegratedSOUR BangkokGirl From NowhereGMM Grammy
ShortlistWorks For Good CutIntegratedRayaSelenna's BookAmaranta School
ShortlistMedia CutAlternativeMullenLowe BostonRe-Ranking the RichNuveen
ShortlistCommunication CutIntegratedMullenLowe BostonReal MealsBurger King
ShortlistHealth CutProduct & Packaging DesignVMLY&R BrazilGlitter RepellentItaipava
ShortlistInnovation CutAlternativeVMLY&R BrazilFair PodiumAquatic Federation (São Paulo)
ShortlistCraft Cut5 Spot CampaignLOLA MullenLowePleasure IconMagnum
ShortlistExperience CutOnline VideoJ. Walter Thompson AmsterdamThe Unbias ButtonElaN
ShortlistWorks For Good CutIntegratedBBDO IndiaSons #ShareTheLoadAriel
ShortlistCommunication CutIntegratedBBDO IndiaSons #ShareTheLoadAriel

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