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But is it a Pencil?
LONDON: The call for entries to the D&AD Awards 2008 launches on Wednesday, 10 October 2007, with the release of the first in a series of animated films created by Saatchi & Saatchi London. This year also sees some changes to categories to reflect innovation across several disciplines.
Inspired by debates that happen every day in agencies and studios as creatives evaluate the merits of a new idea, the films will feature interviews with Yellow Pencil winners who reveal how they developed that great idea. How, by repeatedly asking the question “But is it a Pencil?”, they produced work that colleagues, clients and juries wished they'd thought of. The films will be animated by several D&AD Student Award 2007 winners.
Graphic Design juries will have three new categories to consider – Applied Print Graphics, Environmental Graphics and Moving Image. Mobile Marketing and Broadcast Innovations will now have dedicated juries. Magazine & Newspaper Design entries can now be entered with their online version. Full details will be available from 10 October at www.dandad.org/awards08.
The entry deadline is 16 January 2008. Early entrants will receive a 10% discount until 14 November.
Jury foremen and members will be announced over the coming weeks.
