Wimpy terminates contract with The Odd Number

MarkLives reported earlier today that MMS and McDonald's have accused Wimpy of certain staff members at its agency using confidential information and transgressing copyright in relation to a Wimpy advert, according to a statement by Xola Nouse, co-founder and MD at The Odd Number.

"This is the subject of a dispute. The allegations are unfortunate. We are engaged in ongoing discussions with Wimpy and McDonalds to resolve the matter.”

Jacques Cronje, marketing executive at Wimpy, commented: “The Odd Number is an excellent agency and we have been impressed with their work and method of engagement. On behalf of everyone at Wimpy, I’d like to wish the team at The Odd Number all the best for the future. I have no doubt they will continue to produce compelling work for their clients.”

Wimpy appoints The Odd Number as lead agency

16 May 2018

Business Insider South Africa reports that the advertisement in question, The National Breakfast, aired across South Africa in July. "Three employees previously worked on a McDonald's ad campaign at OwenKessel Leo Burnett (OKLB), which is McDonald's lead advertising agency... They reportedly moved over to The Odd Number earlier this year, and apparently proceeded to present a similar campaign to Wimpy."

For more:

• Wimpy fires agency amid plagiarism claims - MarkLives
  
• Wimpy SA — accused of plagiarising a McDonald's advert — has fired its ad agency - Business Insider SA