NEWSWATCH: Almost 10 months after being bought by Google, Internet video-sharing network YouTube has finally launched its first ad format, reports News24.com: a semitransparent ad which appears on a strip at the bottom of the video after a video plays for 15 seconds, and then disappears up to 10 seconds later if the viewer doesn't click on it.
Simone Puterman (@SimoneAtLarge) is currently editor-at-large at Marklives.com and deputy chair of the Sanef online editors subcommittee. After majoring in psychology and linguistics at Rhodes University, and then completing her honours in psychology, she has been in the world of B2B publishing since 1997, with 7.5 year stints at both WriteStuff Publishing and Bizcommunity.com (March 2006-August 2013). Email her at moc.sevilkram@enomis.
