Top stories


Marketing & MediaHow Spar is using localised marketing to redefine the urban retail experience
Karabo Ledwaba 1 day




More news




ESG & Sustainability
How South Africa’s conservation efforts can thrive with Indian partnership









Directed by Greg Gray from Romance Films, a humorous television ad, titled ‘Red Flashy Thingy’, follows the journey of a young professional who buys the new Volkswagen Polo and becomes overconfident as a result of the multitude of new features available in the vehicle. A simple act of parking in a reserved space quickly spirals out of control and sends him on a journey filled with wailing CEOs, hopeless scientists, doomed space programmes and one big red flashy thingy.
Guided by a narrator (Bob Dunsworth), who sounds like he’s seen the consequences of this type of confidence before, and brought to life by Bladeworks Post Production and Chocolate Tribe, ‘Red Flashy Thingy’ shows how a little bit of Polo confidence can go a long way.