CDF's best ads for February 2003

Comments by Gerry Human (Chairperson) for February 2003 judging:

Discussions today were lively and enthusiastic. We reminded ourselves that we're doing this thing simply to recognise outstanding work. Oddly, that's not always as obvious as it seems.

Simplicity and clarity were the flavour of the month, hardly a line of copy in sight. Not necessarily a good thing, but the long copy stuff just wasn't good enough.

NEWSPAPER
The clear winner shows the familiar sportsman's nose plaster attached to a BMW grille. Much debate over the art direction of second place, magnanimity winning through.

MAGAZINE
Winner users books sculpturally to highlight categories i.e. terrorism, football. Although there was a tie for second place, it was agreed to only put Axe "Restraining Order" through to Ad of the Year.

OUTDOOR
Outdoor proved to be one of the strongest categories, resulting in first, second and third going through to the Ad of the Year. Winner, WWF's campaign cleverly uses the actual rope on street poles to highlight the plight of wild animals.

RADIO
Marginal difference in scores, but the panel stuck to the order. Humour and slick production coming through here. It was felt that third placed Plascon would have been better received had there only been one in the series.

TV
Winner is an unexpected take on the smoke brigade... and office balcony collapses due to all the puffers standing around... smoking can damage your health etc. Funny second place, showing the driver of a nasty car ducking because he is embarrassed about it, goes through to Ad of the Year.

Herewith the results of the judging of the February 2003 entries. Congratulations to all concerned.

Newspaper:

1.BMW/3 Series Valvetronic "Breath Easy" (50,0) – TBWA Hunt Lascaris (Gtng)
2.Delta /Astra "No Entry Sign" (46,0) – Net#Work BBDO
3.VolkswagenSA/Jetta "Queue" (44,3) – O&MRST-M (Cape)

Magazine:

1.Exclusive Books "Campaign Twin Towers/Football" (48,1) – Harrison Human Bates
2.Lever Ponds/Axe "Restraining Order" (48,0) – Lowe Bull Calvert Pace (Gtng)
2.Ola/Coffee Break Ice Cream "Coffee Stain" (48,0) – Herdbouys McCann Erickson

Outdoor:

1.WWF SA/Conservation Organisation "Seabird" (55,1) – O&MRST-M (Cape)
2.National Sea Rescue Institute "Fountain" (52,0) – O&MRST-M (Cape)
3.WWF SA/Conservation Organisation "Dolphin" (51,1) – O&MRST-M (Cape)

TV/Cinema:

1.Smokenders " Warning" (49,1) – Herdbouys McCann Erickson
2.Delta/Astra Classic "Driverless Car" (45,0) – Net#Work BBDO
3.Toyota/Automark "Dog" (42,3) – FCB Johannesburg

Radio:

1.Standard Bank/Homeloans - Jumpstart "Gargle" (48,0) – TBWA Hunt Lascaris (Gtng)
2.True Love Magazine/March Issue "Alone" (47,3) – FCB Johannesburg
3.Plascon/Wall & All "Hardware Store/Management/Phone Call" (47,1) –TBWA Hunt Lascaris (Gtng)

The judging panel for February 2003 comprised of :

Gerry Human (Chair): Harrison Human Bates
Stephen Burke: Bester Burke
James Daniels: O&MRST-M
Philip Ireland: Net#Work BBDO
Gareth Lessing: Lowe Bull Calvert Pace
Paul Warner: TBWA Hunt Lascaris
John Smeddle: Herdbouys McCann Erickson
Mike Barnwell: FCB Johannesburg
Eoin Welsh: KingJames
Rajesh Ranchod: Saatchi & Saatchi

You can view the ads online at www.voicebank.co.za.