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D&AD Impact Awards winners announced

The winners of the first ever D&AD Impact Awards were announced on 27 September at The PlayStation Theater in New York City. 20 Brands and companies were awarded a D&AD Impact White Pencil, the premier accolade for creative projects that have benefited society as well as a business' bottom line.
The D&AD Impact Black Pencil, widely regarded as the gold standard for excellence in creativity and business, was awarded to just two projects. The Black Pencils went to French Supermarket chain Intermarché and their agency Marcel for Inglorius Fruits and Vegetables, a campaign that encouraged the purchase of imperfect, more natural produce and campaigning group Moms Demand Action For Gun Sense in America, whose powerful Taking Aim At Corporate America campaign by Grey Canada made a powerful case to a deeply divided nation.

In total, 87 D&AD Impact Pencils were awarded, with the traditional Graphite and Wood Pencils celebrating work that the judges considered best in class across the twelve categories.

D&AD Impact’s mission is to identify and celebrate great, transformative, creative ideas that have had real impact and, ultimately, contributed towards a better, fairer and more sustainable future for all. The objective of the award is to demonstrate the value of purpose to profitability, and elevate projects and businesses that have made a genuine contribution to society and the planet.

D&AD Impact is the result of a partnership between D&AD and Advertising Week. Some of the world’s most prominent business people volunteered to judge the awards. Jamie Oliver and Richard Curtis led juries that included David Droga, founder and creative chairman, Droga5; Anthony Casalena, CEO, Squarespace; Alex Dimiziani, Airbnb head of marketing EMEA; Andrea Bastiani Archibald, chief girl expert, Girl Scouts of America; Kate Robertson, founder, One Young World and numerous others to lend their support to the awards.


AwardEntrant Company NameClient Company NamePartner / Contributing CompaniesEntry TitleCategorySub-CategoryCountry
White PencilR/GA Ad CouncilLove Has No LabelsDiversity & EqualityBusiness InitiativeUnited States
Wood PencilAnomalyTmallTmall Chinese AcademyIndustry EvolutionMarketing CampaignChina
Graphite PencilTechnology Will Save UsTechnology Will Save UsThe Mover KitEducationProductUnited Kingdom
White PencilWe BelieversSaltwater BreweryEdible Six Pack RingsEnvironmental SustainabilityBusiness InitiativeUnited States
Graphite PencilDroga5PrudentialRace For RetirementFinancial EmpowermentMarketing CampaignUnited States
White PencilDroga5HoneymaidThis is WholesomeDiversity & EqualityMarketing CampaignUnited States
Graphite PencilGPY&R Melbourne and BrisbaneMelanoma Patients AustraliaMelanoma Likes MeHealth & WellnessCommunity / Public ProjectAustralia
Black PencilMarcelIntermarchéInglorious Fruits and VegetablesIndustry EvolutionMarketing CampaignFrance
Graphite PencilMarcelIntermarchéSugar Detox Industry EvolutionProductFrance
Graphite PencilSaatchi & Saatchi SydneyToyota Motor Corporation AustraliaFlinders UniversityLandCruiser Emergency NetworkCommunication & InteractionCommunity / Public ProjectAustralia
Wood PencilLeo Burnett ChicagoChicago IdeasMusic Vs Gun ViolenceCommunication & InteractionCommunity / Public ProjectUnited States
Graphite PencilTBWA\\, Chayn IndiaSnap CounsellorsCommunication & InteractionCommunity / Public ProjectIndia
White PencilDAVID Buenos AiresMACMA movimiento ayuda cáncer de mamaMANBOOBS4BOOBSHealth & WellnessOtherArgentina
Wood PencilseymourpowellFairphoneFairphone 2Responsible Production & ConsumptionProductUnited Kingdom
Wood PencilAMVBBDOGUINNESSNEVER ALONEDiversity & EqualityMarketing CampaignUnited Kingdom
Wood PencilFCB InfernoSport EnglandThis Girl CanHealth & WellnessMarketing CampaignUnited Kingdom
Graphite PencilJ. Walter Thompson ColombiaCasa LukerLifesaver BackpackEducationCommunity / Public ProjectColombia
White PencilJ. Walter Thompson ColombiaCasa LukerLifesaver BackpackHumanitarian AidCommunity / Public ProjectColombia
Wood PencilDENTSU INC.Tokyo Metropolitan GovernmentTOKYO BOUSAIUrban LivingCommunity / Public ProjectJapan
Wood PencilBBDO New YorkAT&TIt Can WaitCommunication & InteractionCommunity / Public ProjectUnited States
White PencilPinkwater & PutmanCoalition of Immokalee WorkersFair Food Program Branding CampaignResponsible Production & ConsumptionMarketing CampaignUnited States
Graphite PencilCheil HKSave The Children'Missing Child' Lock ScreensCommunication & InteractionCommunity / Public ProjectHong Kong
White PencilVenables Bell & PartnersREI#OptOutsideCommunityEntire BusinessUnited States
Wood PencilIntersectionThe City of New YorkLinkNYCUrban LivingProductUnited States
White PencilCohn and Jansen JWTValvis HoldingPurity TestCommunication & InteractionMarketing CampaignRomania
Graphite PencilOLPC, Inc.Zamora Teran FoundationOne Laptop Per Child Educational ProgramEducationCommunity / Public ProjectUnited States
Graphite PencilSaatchi & Saatchi SydneyToyota Motor Corporation AustraliaFlinders UniversityLandCruiser Emergency NetworkCommunityBusiness InitiativeAustralia
Graphite PencilSaatchi & Saatchi SydneyToyota Motor Corporation AustraliaFlinders UniversityLandCruiser Emergency NetworkHumanitarian AidCommunity / Public ProjectAustralia
Graphite PencilJ.Walter Thompson BangkokThai Samsung ElectronicsThai Association of The BlindTouchable InkEducationBusiness InitiativeThailand
Graphite PencilJ.Walter Thompson BangkokThai Samsung ElectronicsThai Association of The BlindTouchable InkHealth & WellnessBusiness InitiativeThailand
White PencilJ.Walter Thompson BangkokThai Samsung ElectronicsThai Association of The BlindTouchable InkIndustry EvolutionBusiness InitiativeThailand
Graphite PencilLeo Burnett SydneySamsung AustraliabrainBANDHealth & WellnessProductAustralia
White PencilLeo Burnett Toronto, Chicago, London/HollerProcter & GambleRedefining #LikeAGirlDiversity & EqualityMarketing CampaignCanada
Wood Pencilwhat3wordswhat3wordsThe World AddressedIndustry EvolutionEntire BusinessUnited Kingdom
Wood PencilLeo Burnett MelbourneSPC Ardmona#MyFamilyCanResponsible Production & ConsumptionMarketing CampaignAustralia
Wood PencilLeo Burnett MelbourneHeadspaceRewordCommunication & InteractionBusiness InitiativeAustralia
White PencilOgilvy & Mather, MumbaiMake Love Not ScarsBeauty Tips by Reshma Government EngagementCommunity / Public ProjectIndia
Wood Pencilgyro New YorkBennisonBennison Baby Care WearHumanitarian AidBusiness InitiativeUnited States
Wood PencilLeo Burnett SydneyWWF AustraliaJustEnvironmental SustainabilityMarketing CampaignAustralia
White PencilColenso BBDODB Breweries, DB ExportBrewtroleumEnvironmental SustainabilityBusiness InitiativeNew Zealand
Wood PencilA Good FeelingTaxi FabricCommunityCommunity / Public ProjectIndia
Wood PencilOMD TaiwanGoogle TaiwanGoogle -The VoiceCommunication & InteractionMarketing CampaignTaiwan
Graphite PencilDENTSU INC.TOYOTAOPEN ROAD PROJECTUrban LivingBusiness InitiativeJapan
Graphite PencilFRED & FARIDProdiss#MaplaceestdanslasalleCommunityCommunity / Public ProjectFrance
White PencilGREY LondonRymanMonotypeRyman EcoResponsible Production & ConsumptionProductUnited Kingdom
Wood PencilA Good FeelingTaxi FabricIndustry EvolutionCommunity / Public ProjectIndia
Graphite PencilJ Walter ThompsonIndian Red Cross Society Blood BankingUrban LivingCommunity / Public ProjectIndia
Wood PencilMasterCardMasterCardMercy Corps, UN WomenNigeria eIDFinancial EmpowermentBusiness InitiativeUnited States
Wood PencilTMW UnlimitedLynx, Unilever / CALMBigger IssuesCommunication & InteractionMarketing CampaignUnited Kingdom
Wood PencilEdelmanGirl RisingThe #62MillionGirls YearbookEducationMarketing CampaignUnited States
Wood PencilSaatchi & Saatchi CanadaThe Canadian Centre for Gender and Sexual DiversityThe Gay SweaterEducationCommunity / Public ProjectCanada
Wood PencilDAVIDBURGER KINGPROUD WHOPPERCommunityMarketing CampaignUnited States
Graphite PencilDAVIDBURGER KINGPROUD WHOPPERIndustry EvolutionBusiness InitiativeUnited States
Black PencilGREY CanadaMoms Demand Action for Gun Sense in America (MDA)Taking Aim at Corporate AmericaCommunityMarketing CampaignCanada
Wood Pencil GREY CanadaMoms Demand Action for Gun Sense in America (MDA)Taking Aim at Corporate AmericaGovernment EngagementMarketing CampaignCanada
Wood PencilLeo Burnett MelbourneHeadspaceRewordEducationBusiness InitiativeAustralia
Wood PencilOgilvy & Mather PhilippinesPhilippine AirlinesPhilippines FoundationThe Learning Boats of LeyteCommunityCommunity / Public ProjectPhilippines
Wood PencilLeo Burnett BeirutKafaLegally BrideDiversity & EqualityCommunity / Public ProjectLebanon
White PencilBeeInventive BeeInventive Pty LtdFlow™ HiveUrban LivingProductAustralia
White PencilForsman & BodenforsCoopThe Organic EffectResponsible Production & ConsumptionMarketing CampaignSweden
Wood PencilKolle RebbeBischöfliches Hilfswerk MISEREOR e.V.The Social SwipeHumanitarian AidCommunity / Public ProjectGermany
Graphite PencilForsman & BodenforsIF Insurance Slow Down GPSResponsible Production & ConsumptionMarketing CampaignSweden
Graphite PencilCheil HKLife NutritionReversible BarcodeEnvironmental SustainabilityMarketing CampaignHong Kong
Wood PencilINGO StockholmSwedish Tourist AssociationSwedish NumberGovernment EngagementCommunity / Public ProjectSweden
Graphite PencilLeo Burnett MéxicoProcter & GambleIntimate WordsCommunityCommunity / Public ProjectMexico
Wood PencilPublicis LondonDepaul UKDepaul Box CoUrban LivingMarketing CampaignUnited Kingdom
White PencilPublicis LondonDepaul UKDepaul Box CoFinancial EmpowermentMarketing CampaignUnited Kingdom
Wood PencilInterbrandONE HUNDREDProtect. Equalize. End. Improve. ONE HUNDREDIndustry EvolutionEntire BusinessUnited States
Graphite PencilCogniToysElemental PathThe CogniToys DinoEducationProductUnited States
White PencilPHD IndiaHindustan Unilever LimitedThe Story of an Unborn Child - ChamkiHumanitarian AidCommunity / Public ProjectIndia
White PencilEdelman DeportivoHövdingGive a BeepUrban LivingMarketing CampaignSweden
White PencilDigitasLBi North AmericaWhirlpoolCare CountsEducationCommunity / Public ProjectUnited States
Graphite PencilPublicis LondonThe Pillion TrustFuck The PoorFinancial EmpowermentMarketing CampaignUnited Kingdom
White PencilBBDO IndiaP&G IndiaDads #ShareTheLoadDiversity & EqualityMarketing CampaignIndia
Wood PencilBBDO IndiaP&G IndiaTouch The PickleCommunityMarketing CampaignIndia
Wood PencilMcCann New YorkMicrosoft#MakeWhatsNextIndustry EvolutionOtherUnited States
Wood PencilMcCann New YorkMicrosoft#MakeWhatsNextCommunityOtherUnited States
Wood PencilMemac Ogilvy - DubaiUN Women The Autocomplete Truth Diversity & EqualityMarketing CampaignUnited Arab Emirates
Graphite PencilRBK CommunicationBank of AlandAland Index Communication & InteractionBusiness InitiativeSweden
Wood PencilDDB Group GermanyPink Ribbon GermanyCheck it before it´s removedHealth & WellnessCommunity / Public ProjectGermany
Graphite PencilMcCann New YorkLockheed MartinThe Field Trip to MarsIndustry EvolutionOtherUnited States
Wood PencilWeber ShandwickMattelBarbie Evolve the DollDiversity & EqualityMarketing CampaignUnited States
Wood PencilRBK CommunicationBank of AlandAland Index Financial EmpowermentProductSweden
Wood PencilRBK CommunicationBank of AlandAland Index Industry EvolutionBusiness InitiativeSweden
Wood PencilRBK CommunicationBank of AlandAland Index Responsible Production & ConsumptionBusiness InitiativeSweden
Graphite PencilPrecious PlasticPrecious PlasticEnvironmental SustainabilityCommunity / Public ProjectNetherlands
Wood PencilIBM Corporate CitizenshipWorld Community GridCrowdsourcing for Clean WaterIndustry EvolutionCommunity / Public ProjectUnited States

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