The Big Ideal talk will take place on Friday, 11 May 2007, at 10.35am at the Miami Beach Convention Center during the international Clio Festival, running 9 - 12 May. The session is open to all holders of a Clio Passport, as well as those who purchase an individual a la carte daytime ticket.
“We believe the world would be a better place if brands realised their Big Ideals,” says Hayden, who as vice chairman is the agency’s highest-ranking creative leader since David Ogilvy himself.
“If they stand for a cause of enduring importance, if their actions bear out their commitment to something bigger than positioning, voice and visual identity. Big Ideals are powerful because they cross borders and demographic segments, they scale and work across media, and because they release creativity and big ideas. At Ogilvy, we believe a big part of our job is to help our clients identify and pursue their Big Ideal.”
“We are very proud to provide a forum for an advertising legend like Steve Hayden to speak on such a compelling topic,” says Tony Gulisano, MD, Clio Awards.
“Steve is a recognised thought leader in the industry, and his vision of the role of advertising is sure to be one of the highlights of the festival for attendees.”
Hayden’s The Big Ideal is one of a number of sessions planned for this year’s Clio Festival. Other sessions encompass areas such as branded entertainment, animation, production, interactive, mobile technology and others. For details, go to www.clioawards.com.
