![Today, Halo and Demographica announce a new specialist agency, Second Rodeo]], headed up by Mike Stopforth (left). Dean Oelschig, managing partner and founder of Halo (right) says they will work as a group but ultimately, each agency will be an individual specialist](https://biz-file.com/c/2505/772543-64x64.jpg?2)
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Explicit campaign for explicit movie
Launching the explicit new movie Shortbus, morrisjones&co has come up with a copy-driven print campaign using headlines such as ‘read this you fag’ to make the film seem playfully exclusive to gay people.
Supporting it has been a dating video-style viral emailer, where the participant includes ‘being tied to a sink while being beaten with a whip’ to his “qualities”.
Copywriter Conan Green and designer Justin Reich explain, “We got all the sexual innuendos out first! The work had to suit the film’s tasteful sexiness.”
