BabyDO will be launched for the first time and will run from 2 - 6 and 9 - 13 December. The BaByDO initiative forms part of Berry Bush BBDO's young talent scouting programme and gives young people the opportunity to experience the advertising industry first-hand. It further enhances creative innovation from which clients will benefit.
To qualify for this programme candidates have been asked to market and interview themselves for 5 minutes on video after which six will be chosen per week. The team will be briefed on a Monday morning and will present their ideas to the client the following Friday. This exposes them directly to the Advertising Industry and puts them a few steps ahead when marketing themselves in the advertising business.
"At Berry Bush BBDO we focus on the work, the work, the work and the additional creative input via the BaByDO programme will inject fresh and innovative ideas. The objective of BaByDO is to have six young minds from widely different backgrounds, one brand and lots of fun," says Creative Director of Berry Bush BBDO, Errol Denman.
