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    Judging the best in communications at the 2015 APEX Awards

    Taking place on 20 July at the Sandton Convention Centre, the 2015 APEX Awards' adjudication panel have been judging entries based on extremely stringent criteria.
    The APEX awards have recognised, celebrated and showcased highly effective communications campaigns in South Africa. Judges are looking for campaigns that disrupted the clutter, had extensive reach and communicated via mediums that resonate with the desired consumer.

    Judging the best in communications at the 2015 APEX Awards

    The rigorous adjudication process spans more than one round of adjudication during which submissions are evaluated against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case, and insight.

    "The APEX awards looks for both creativity and effectiveness, measuring actual results. The objective of advertising and communications is to sell products and/or services and in so doing contribute to a company's bottom line. In this regard, the annual APEX awards rewards those campaigns that worked to deliver a tangible, measured return on investment and/or objectives," says Odette van der Haar, CEO of Association of Communications and Advertising (ACA) that hosts the annual APEX awards.

    The team tasked with adjudicating this year's entries are:

    Ana Carrapichano MooreCEOMediology
    Andre SteenekampCEO25am
    Andrea QuayeMarketing DirectorSAB Miller
    Andy RiceChairmanYellowwood
    Boniswa PezisaGroup MDNet#work BBDO
    Chris BothaMDThe Media Shop
    Doug PlaceMarketing DirectorSter-Kinekor
    Emmet O'HanlonMDDDB SA
    Enzo ScarcellaChief Marketing OfficerTelkom
    Erica GunningMDMEC Group
    Gareth LeckCEO & FounderJoe Public
    Ingrid VeysieExec Director : Strategic SolutionsYellowwood
    Ivan MorokeCEOCo-Currency
    Jarred CinmanMDNative
    Jenny MoorePartnerHall and Partners
    Jeremy SampsonManaging PartnerJeremy Sampson Corporate Strategies
    Justin Spratt MDQuirk
    Kabelo MoshapaloECD Tequila
    Karabo SongoGroup CEO & FounderOlive Communications & Media Group
    Liam WielopolskiECD DDB
    Masingita MazibukoPersonal Care Marketing DirectorUnilever
    Mike CarterCommercial DirectorCharge Ads
    Mike CathieCMONandos
    Neil HiggsChief Innovation PartnerTNS Research Surveys
    Odette van der HaarCEOACA
    Pippa CapsticECD Ignite Joe Public
    Richard StewartMDMillward Brown
    Rob SmutsCEORMS Media
    Ryan HarrisBusiness Intelligence AnalystFNB
    Sarah DexterMDOil
    Sbu SitoleCreative DirectorThe Odd Number
    Sue NapierMD & PartnerIreland-Davenport
    Tim AllemannStrategy ConsultantHatch Strategy
    Veejay ArcheryECDBlack Africa Group
    Virginia HollisMDMagnetic Connection

    "It is an absolute pleasure and honour to be working with this year's jury. The collective experience and sheer brain power of the panel is extraordinary. The jury will decide on which campaigns, agencies and clients are the best of breed in the business and, in so doing, affirm the credibility and the value of creativity in business. After all, winning an APEX is the ultimate testament to the vital role that effective advertising and marketing communications play in business success. For agencies, winning an APEX affirms their effectiveness and contribution to their clients' businesses. For clients, winning an APEX affirms their contribution to their company's bottom line," says van der Haar.

    For more information on the APEX Awards, visit

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