BBDO Cape Town, which began looking after Parmalat's First Growth Milk and Smart Growth brands in March last year, has been appointed as lead agency on the business with responsibilities for all Parmalat branded products and Pure Joy, the fruit juice brand.
"There is nothing better than more business from an existing client because it can only mean one thing: they trust us to do the best job moving their brands," says Nic Bednall, MD of BBDO Cape Town.
