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What Jeremy Sampson's going to do after leaving Interbrand
With the news that Jeremy Sampson is stepping down from Interbrand getting the advertising and marketing industries aflutter, I contacted Sampson for a short and sweet overview to find out more.

What prompted the decision to move on?
Sampson: A collection of things, but I remain connected to and an adviser to Interbrand. I find it very, very important to keep up to speed and relevant in this fast-moving world. But it's also time to get involved in brand-related areas, especially as we have so much convergence at the moment, and to look at some new areas. So this isn't a retirement but rather a new chapter. After all, I've started three successful businesses in my career, I guess that makes me an entrepreneur.
List a few of your career highlights
Sampson: I have lots, and who knows - there may be more to come.
- One was being awarded the Financial Mail AdFocus Lifetime Achiever Award in 2010. I was the first and only brander/designer to win this. It is very humbling when the whole audience, comprising the good and the great of the entire industry, gives you a standing ovation.
- Giving a paper on the impact of digital on branding at the WIPO (World Intellectual Property Organisation) Symposium in Geneva, Switzerland. This took place just a few days after 9/11, so flying there was very interesting.
- Working with many of South Africa's top business leaders and top creatives.
- Evolving the Springbok logo, turning it around and relaunching it.
- Being an ambassador in difficult times by celebrating a decade as President of South African Designers, and thus attending global conferences every two years from 1977-85 in Dublin, Mexico, Paris, Helsinki, Milan and Washington. Being an ambassador in difficult times.
- Working with some very clever people from around the world in the Interbrand group.
What are you looking forward to most once you leave - the release mentioned you'll have time for your other interests...
Sampson: Yes, I'll have more time for other things. The South African wine industry is an interest, particularly the related areas to branding: marketing as a whole, PR, investor relations, reputational issues. I'm also looking forward to speaking, writing, broadcasting, mentoring, reading, sitting on advisory boards and panels, and having the time for art and printmaking.
A special thank you to @jdrsampson for your countless contributions to both Interbrand and across the industry. #Legend
- Interbrand (@Interbrand) November 18, 2014

About Leigh Andrews
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of inclusion, belonging, and of course, gourmet food and drinks! Now follow her travel adventures on YouTube @MidlifeMeander.Related
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