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Creative Circle Awards for July 2006
The Creative Circle Awards results for July 2006 are out and according to chairperson Mike Schalit, without exception, the winners were all clearly ahead of the seconds and thirds, except in cases where campaigns "muddied things up somewhat". Then again, says Schalit, "we like campaigns 'cos they show depth and we are deep thinkers."
He continues, "Indeed, look at all the category winners: creativity applied to real brands that are successful out there - WWF, Axe, Simba, Sunlight and Lotto; with Axe the standout on the Richter score scale. L'chaim to the winners, roll on da seaside."
Newspaper
- 1. WWF SA - Campaign "Rare Sighting 1/2/3" - Ogilvy
2. Bayer Healthcare/Dynajets "Cricket" - Lowe Bull (Jhb)3. Cool Apple Buddies/Apple Mac - Campaign "Dolly/New Born/Cigarettes/Cat/Spike" - JWT (Jhb)
Magazine
- 1. Unilver/Axe - Get a Girlfriend - Campaign "Scout/Frog/Jump/Lego/Arcade" - Lowe Bull (Jhb)
2. 3M/Post-It "Video" - Grey Worldwide SA
2. 3M/Post-It "Porn Mags" - Grey Worldwide SA3. 3M/Post-It "Rash" - Grey Worldwide SA
Outdoor
- 1. Simba/Ghost Pops - Campaign "Staircase/Bedroom/Orphanage" - Net#Work BBDO
2. Volkswagen SA "Airport Arrivals" - Ogilvy3. Salvation Army/Donations "Nutritional Information" - The Jupiter Drawing Room (South Africa)/Lobedu Leo Burnett - Collaboration
TV/Cinema
- 1. Unilver/Sunlight "Stretch" - Lowe Bull (Jhb)
2 Simba/Ghost Pops - Campaign "Hands/Breath/Little Girl" - Net#Work BBDO3. Stanlib/Wealth Management "Choices" - TBWA\Hunt\Lascaris (Jhb)
Radio
- 1. Uthingo/Lotto "Traffic" - FCB JHB
2. Exclusive Books/Career Change Handbook - Campaign "Auctioneer/Phone Lady/Newsreader" - Ogilvy
2. Associated Magazine/Cosmo "Sexy Men" - Ogilvy3. Uthingo/Lotto "Numbers" - FCB JHB
The judging panel for July 2006 comprised:
- Mike Schalit, Net#Work BBDO
Adam Wittert, FCB
Justin Wanliss, Lobedu Leo Burnett
Shelley Smullen, KingJames
Vanessa Gibson, Ogilvy
Spike Kunene, Black River FC
Matthew Brink, Lowe Bull
Lapeace Kakaza, TBWA\Hunt\Lascaris
Paul Strappini, JWT
