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Creative Circle Awards for July 2006

The Creative Circle Awards results for July 2006 are out and according to chairperson Mike Schalit, without exception, the winners were all clearly ahead of the seconds and thirds, except in cases where campaigns "muddied things up somewhat". Then again, says Schalit, "we like campaigns 'cos they show depth and we are deep thinkers."

He continues, "Indeed, look at all the category winners: creativity applied to real brands that are successful out there - WWF, Axe, Simba, Sunlight and Lotto; with Axe the standout on the Richter score scale. L'chaim to the winners, roll on da seaside."

Newspaper

    1. WWF SA - Campaign "Rare Sighting 1/2/3" - Ogilvy
    2. Bayer Healthcare/Dynajets "Cricket" - Lowe Bull (Jhb)

    3. Cool Apple Buddies/Apple Mac - Campaign "Dolly/New Born/Cigarettes/Cat/Spike" - JWT (Jhb)

Magazine

    1. Unilver/Axe - Get a Girlfriend - Campaign "Scout/Frog/Jump/Lego/Arcade" - Lowe Bull (Jhb)
    2. 3M/Post-It "Video" - Grey Worldwide SA
    2. 3M/Post-It "Porn Mags" - Grey Worldwide SA

    3. 3M/Post-It "Rash" - Grey Worldwide SA

Outdoor

    1. Simba/Ghost Pops - Campaign "Staircase/Bedroom/Orphanage" - Net#Work BBDO
    2. Volkswagen SA "Airport Arrivals" - Ogilvy

    3. Salvation Army/Donations "Nutritional Information" - The Jupiter Drawing Room (South Africa)/Lobedu Leo Burnett - Collaboration

TV/Cinema

    1. Unilver/Sunlight "Stretch" - Lowe Bull (Jhb)
    2 Simba/Ghost Pops - Campaign "Hands/Breath/Little Girl" - Net#Work BBDO

    3. Stanlib/Wealth Management "Choices" - TBWA\Hunt\Lascaris (Jhb)

Radio

    1. Uthingo/Lotto "Traffic" - FCB JHB
    2. Exclusive Books/Career Change Handbook - Campaign "Auctioneer/Phone Lady/Newsreader" - Ogilvy
    2. Associated Magazine/Cosmo "Sexy Men" - Ogilvy

    3. Uthingo/Lotto "Numbers" - FCB JHB

The judging panel for July 2006 comprised:

    Mike Schalit, Net#Work BBDO

    Adam Wittert, FCB
    Justin Wanliss, Lobedu Leo Burnett
    Shelley Smullen, KingJames
    Vanessa Gibson, Ogilvy
    Spike Kunene, Black River FC
    Matthew Brink, Lowe Bull
    Lapeace Kakaza, TBWA\Hunt\Lascaris
    Paul Strappini, JWT

    Bruce Anderson,Grey Worldwide SA
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